HIGH GRANULARITY PROMOTION-BASED AWARDS AND USE IN GAMING ENVIRONMENTS

• US 20100151936A1
• Filed: 02/02/2010
• Published: 06/17/2010
• Est. Priority Date: 12/20/2000
• Status: Active Grant

• Current Assignee: Sg Gaming, Inc. (Scientific Games Corporation)
• Original Assignee: Bally Gaming Incorporated (Scientific Games Corporation)
• Inventors: Luciano, Robert Anthony JR., Marsden, Russ Frederick, Crowder, Robert William
• Granted Patent: US 8,062,125 B2
• Time in Patent Office: Days
• US Class Current: 463/25
• CPC Class Codes: G07F 17/32 for games, toys, sports, or amusements
• CPC Class Codes: G07F 17/323 wherein the player is informed, e.g. advertisements, odds, instructions
• CPC Class Codes: G07F 17/3244 Payment aspects of a gaming system, e.g. payment schemes, setting payout ratio, bonus or consolation prizes
• CPC Class Codes: G07F 17/3248 involving non-monetary media of fixed value, e.g. casino chips of fixed value
• CPC Class Codes: G07F 17/3255 Incentive, loyalty and/or promotion schemes, e.g. comps, gaming associated with a purchase, gaming funded by advertisements

Abstract

A system and method for determined, issuing, and using promotion based awards and games based on those awards that encompass granularity and diversity of individually enforceable options, such as individual games at specified locations, heretofore not achievable in a gaming environment.

Claims

1. A system for enhancing game play on networked gaming machines, each networked gaming machine comprising a central processor and a memory, a reader and a writer operatively coupled to the processor, and further comprising program logic stored in the memory usable to play at least one base game in exchange for a wager, the system comprising:

a plurality of gaming machines;

a back-end database connected to each of the networked gaming machines by a network;

a writer operatively coupled to the processor of a first networked gaming machine, the writer configured to provide a Newprom instrument associated with a Newprom award issued to a player at the first gaming machine, wherein the central processor of the first gaming machine is configured to store the Newprom award in the back-end database;

a reader operatively coupled to the processor of a second networked gaming machine, the reader configured to receive the Newprom instrument from the player,

wherein the central processor of the second gaming machine is configured to retrieve the Newprom award associated with the Newprom instrument from the back-end database and determine whether the Newprom award is applicable to the at least one base game on the second gaming machine; and

,

if applicable, to execute program logic stored in the memory of the second gaming machine to alter the at least one base game on the second gaming machine to an enhanced base game state in response to the Newprom award,

wherein the Newprom award is configured to add one or more game play enhancements available to the player only by way of the Newprom award to the at least one base game, thereby altering the at least one base game to the enhanced base game state so that the at least one base game is playable with the one or more game play enhancements,

wherein the game play enhancements comprise additional pay lines to the at least one base game, additional winning indicia for the at least one base game, a change in a game play of the at least one base game to a different game play or any combination thereof.

2. The system of claim 1, wherein the Newprom award includes time restriction data having a predetermined, fixed expiration date for the Newprom award.

3. The system of claim 1, wherein the Newprom award includes location restriction data that restricts use of the Newprom award to a predetermined location or a predetermined set of locations.

4. The system of claim 1, wherein the Newprom award includes gaming device restriction data that restricts use of the Newprom award to a particular game, a set of related games, a family of games, or a predetermined subset of games.

5. The system of claim 1, wherein altering the at least one base game further comprises providing a new pay table for the game in response to the Newprom award.

6. The system of claim 1, wherein altering the at least one base game further comprises applying a multiplier to any winning outcomes of the game.

7. The system of claim 1, wherein the Newprom award is issued to the player during a gaming session.

8. The system of claim 1, wherein the Newprom award is issued to the player at the conclusion of a gaming session.

9. The system of claim 1, wherein the Newprom award includes time restriction data which causes the net value of the Newprom award to periodically decrease.