Product design

• US 20100153183A1
• Filed: 11/30/2009
• Published: 06/17/2010
• Est. Priority Date: 09/20/1996
• Status: Abandoned Application

• Current Assignee: Strategyn Holdings LLC
• Original Assignee: Strategyn Incorporated
• Inventors: Ulwick, Anthony W.
• Application Number:
  US12/592,715
• Publication Number:
  US 20100153183A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 10/0631 Resource planning, allocation, distributing or scheduling for enterprises or organisations
• CPC Class Codes: G06Q 10/06311 Scheduling, planning or task assignment for a person or group
• CPC Class Codes: G06Q 10/067 Enterprise or organisation modelling
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A technique to obtain desirable product-specific outcomes is disclosed. An example of a method using the technique includes parameterizing a job to identify steps; defining a market as a job executor of the job; deconstructing the job to determine achievable outcomes at each step in the job; using outcome statements associated with the achievable outcomes as bases for segmentation; allocating customers into segments of customers with different unmet needs, revealing segment of opportunity; uncovering segments of customers that struggle to achieve desirable outcomes at one or more steps of the job; revealing an opportunity to help at least one customer achieve desirable outcomes related to a specific market; designing a product that helps the at least one customer achieve desirable outcomes.

Claims

1. A method comprising:

parameterizing a job to identify steps;

defining a market as a job executor of the job;

deconstructing the job to determine achievable outcomes at each step in the job;

gathering outcome statements associated with the achievable outcomes;

allocating customers into segments in accordance with the outcome statements;

uncovering segments of customers that struggle to achieve desirable outcomes at one or more steps of the job;

revealing an opportunity to help at least one customer achieve desirable outcomes related to the market;

facilitating design of a product that helps the at least one customer achieve desirable outcomes.

2. The method of claim 1, wherein the customers are allocated into segments of customers with different unmet needs, revealing segment of opportunity.

3. A system comprising:

a means for parameterizing a job to identify steps;

a means for defining a market as a job executor of the job;

a means for deconstructing the job to determine achievable outcomes at each step in the job;

a means for gathering outcome statements associated with the achievable outcomes;

a means for allocating customers into segments in accordance with the outcome statements;

a means for uncovering segments of customers that struggle to achieve desirable outcomes at one or more steps of the job;

a means for revealing an opportunity to help at least one customer achieve desirable outcomes related to the market;

a means for facilitating design of a product that helps the at least one customer achieve desirable outcomes.

4. The system of claim 3, wherein the customers are allocated into segments of customers with different unmet needs, revealing segment of opportunity.