System and Method for Providing Incentives to Purchasers
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Accused Products
Abstract
An online system presents remote users with static incentives, dynamic incentives and the ability to create and submit customizable incentives related to goods or services of interest to the user. By using the incentive delivery system, the user can research goods or services of interest and in an interactive fashion create an incentive package most desirable to the user and submit same to a central location. The systems performs decisioning routines on submitted incentive requests and makes such requests available for review. Ultimately, the submitted requests may be accepted or rejected or a counter-incentive may be issued to the user for consideration. A manufacturer, such as an automobile manufacturer, can offer incentives direct to its consumers and enter into an electronic dialogue with its customers to help drive profits and sales in the most efficient manner. For instance, where certain models of vehicles are in over-supply in a certain geographic region a manufacturer may in real-time tailor its incentive offerings to help account for seasonal or other demand events. Further, the manufacturer can in real-time see the response to its incentives offerings and make appropriate changes to insure the desired result of its marketing efforts is obtained. A graphical user interface enables the remote user to search products or services of interest and to selectively build desired incentives and submit same for acceptance.
42 Citations
38 Claims
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1-28. -28. (canceled)
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29. An online system for presenting incentives over a distributed network, the incentives being presented over the distributed network to potential purchasers of goods or services associated with the incentives, the system comprising:
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a central location comprising at least one server and having at least one processor and at least one database, the at least one database for storing data related to;
incentives;
products or services associated with the incentives; and
user profile information, the central location server having a communication device for establishing an electrical communication over the distributed network;the central location further comprising an incentive determination module adapted to compare incentive data and user input data to arrive at one or more incentives available to a remote user, the at least one processor being adapted to process the incentive determination module; and a remote terminal operated by a remote user and having a display and a data entry device, the remote terminal further having a communication device for establishing communication with the central location over the distributed network, the remote terminal displaying good or service information received from the central location and receiving remote user input via the data entry device in response to the displayed good or service information, the remote terminal transmitting to the central location incentive request information input by the user, the incentive determination module at the central location comparing the incentive request information received from the remote terminal with a predetermined set of incentive parameters to determine issuance or non-issuance of an incentive offer to the remote user. - View Dependent Claims (30, 31, 32, 33)
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34. An online system for presenting remote users with a user interface to create and submit custom incentives over a distributed network to a central location, the remote users being potential purchasers of goods or services associated with the custom incentives, the system comprising:
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a central location comprising at least one server and having at least one processor and at least one database for storing data related to one or more of the following;
incentives;
products or services associated with incentives; and
user profile information, the central location server having a communication device for establishing an electrical communication over the distributed network;the central location further comprising an incentive determination module adapted to compare incentive data and user input data to arrive at one or more incentives available to a remote user; a graphical user interface adapted to present incentive and good or service information to remote users and to facilitate the receipt of remote user input over the distributed network; and a remote terminal operated by a remote user and having a display and a data entry device for display and interaction with the graphical user interface, the remote terminal further having a communication device for establishing communication with the central location over the distributed network, the remote terminal displaying good or service information received from the central location; the graphical user interface having an incentive creation module for receiving desired incentive parameters from the remote user, the graphical user interface presenting the remote user with a number of customizable and variable fields for creating a desired incentive, the customizable and variable fields including one or more of the following;
product type or model;incentive amount;
product accessories or features required or refused by the user; and
time period for delivery of product or service;the remote terminal transmitting to the central location incentive data input by the remote user, whereby a custom incentive is submitted for acceptance to the central location. - View Dependent Claims (35, 36, 37, 38)
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Specification