TRAVEL INDUSTRY MARKETING PLATFORM
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Abstract
Embodiments of the present invention provide travelers with the ability to get travel advice and travel related information from other users by using the collective intelligence of a web-based social network as well as using the social network for creating marketing and advertising opportunities for travel suppliers.
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Citations
24 Claims
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1. -18. (canceled)
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19. A computer implemented method for providing targeted advertising by a supplier to a user, comprising:
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receiving in a database of a server user data for a plurality of users, the user data being directed to one or more characteristics; receiving by the server a selection by the supplier of at least one of the one or more characteristics to target for the advertising; receiving by the server from the supplier an advertisement for display to users having the one or more selected characteristics; and displaying by the server the advertisement to users having the one or more selected characteristics. - View Dependent Claims (20, 21)
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22. An article of manufacture including a computer-readable medium having instructions stored thereon that, in response to execution by a computing device, cause the computing device to:
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receive in a database user data for a plurality of users, the user data being directed to one or more characteristics; receive a selection by a supplier of at least one of the one or more characteristics to target for advertising; receive from the supplier an advertisement for display to users having the one or more selected characteristics; and display the advertisement to users having the one or more selected characteristics. - View Dependent Claims (23)
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24. A method for determining a target market size, comprising:
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receiving in a database of a server user data for a plurality of users, the user data being directed to one or more characteristics; receiving by the server a selection by the supplier of at least one of the one or more characteristics to target for the advertising; and providing by the server to the supplier an indication of a number of users from among the plurality of users having the one or more selected characteristics.
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Specification