ENHANCED SEARCH RESULT RELEVANCE USING RELATIONSHIP INFORMATION

• US 20100153215A1
• Filed: 04/28/2009
• Published: 06/17/2010
• Est. Priority Date: 12/12/2008
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: ABRAHAM, ROBIN
• Application Number:
  US12/431,453
• Publication Number:
  US 20100153215A1
• Time in Patent Office: Days
• US Class Current: 705/14.550
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0257 User requested

Abstract

Systems and methods for utilizing information pertaining to one or more individuals or entities with whom a user has at least one pre-defined type of relationship (e.g., a social networking relationship) and information pertaining to the user'"'"'s behavior with respect to the one or more individuals (e.g., manual designation, interaction with communications received from and/or sent to the user, and the like) to present relevant search results and/or advertisements to a user in response to receiving a search request are provided. Upon receiving a search request from a user, information about the user'"'"'s relationships and behavior with respect to those relationships is utilized to determine user-relevant search results and/or advertisements. The search results and/or advertisements that are determined to be relevant to that particular user based upon the user'"'"'s behavior and presented.

Claims

1. One or more computer-readable media having computer-executable instructions embodied thereon for performing a method of enhancing the relevance of information presented to a user in response to receiving search requests, the method comprising:

receiving a search request from a user;

receiving information pertaining to one or more individuals with whom the user has at least one pre-defined type of relationship;

receiving information pertaining to the user'"'"'s behavior with respect to the one or more individuals;

determining that at least one of a search result and an advertisement is relevant based upon the user'"'"'s behavior; and

presenting the at least one relevant search result or advertisement.

2. The one or more computer-readable media of claim 1, wherein the at least one pre-defined type of relationship comprises a social networking relationship.

3. The one or more computer-readable media of claim 1, wherein the user'"'"'s behavior includes at least one of manual selection of one or more individuals with whom the user has the at least one pre-defined type of relationship and behavior of the user with respect to communications sent to or received from the one or more individuals.

4. The one or more computer-readable media of claim 3, wherein an individual having the at least one pre-defined type of relationship that is manually selected by the user has more influence in determining that at least one of a search result and an advertisement is relevant than an individual with whom the user has the at least one pre-defined type of relationship but who has not been manually selected by the user.

5. The one or more computer-readable media of claim 3, wherein the user'"'"'s behavior further includes providing at least one user preference, and wherein the at least one user preference is given more weight in determining that at least one of a search result and an advertisement is relevant than other user behaviors.

6. The one or more computer-readable media of claim 3, wherein behavior of the user with respect to communications sent to or received from the one or more individuals comprises at least one of determining the user has viewed a communication received from one of the one or more individuals, determining the user has ignored a communication received from one of the one or more individuals, and determining the user has already seen at least a portion of a communication received from one of the one or more individuals.

7. The one or more computer-readable media of claim 1, wherein user behavior that is more recent among a plurality of user behaviors is given more weight in determining that at least one of a search result and an advertisement is relevant than less recent user behavior among the plurality of user behaviors.

8. The one or more computer-readable media of claim 1, wherein relevance of at least one of the search result and the advertisement is determined with respect to all search results and advertisements for the user or only a portion of all of the search results or advertisements.

9. The one or more computer-readable media of claim 8, wherein relevance of at least one of the search result and the advertisement is determined with respect to only a portion of all of the search results or advertisements, and wherein the portion represents an information category.

10. One or more computer-readable media having computer-executable instructions embodied thereon for performing a method of enhancing the relevance of search results using relationship information, the method comprising:

receiving a search request from a user;

referencing at least one data repository, wherein the at least one data repository includes information pertaining to one or more individuals with whom the user has at least one pre-defined type of relationship, and wherein the at least one data repository further includes information pertaining to the user'"'"'s behavior with respect to the one or more individuals;

determining that at least one search result is relevant based upon the user'"'"'s behavior; and

presenting the at least one relevant search result.

11. The one or more computer-readable media of claim 10, wherein the at least one pre-defined type of relationship comprises a social networking relationship.

12. The one or more computer-readable media of claim 10, wherein the user'"'"'s behavior includes at least one of manual selection of one or more individuals with whom the user has the at least one pre-defined type of relationship and behavior of the user with respect to communications sent to or received from the one or more individuals.

13. The one or more computer-readable media of claim 10, wherein user behavior that is more recent among a plurality of user behaviors is given more weight in determining that at least one of a search result and an advertisement is relevant than less recent user behavior among the plurality of user behaviors.

14. The one or more computer-readable media of claim 10, wherein the method further comprises:

determining that at least one advertisement is relevant based upon the user'"'"'s behavior; and

presenting the at least one relevant advertisement.

15. The one or more computer-readable media of claim 10, wherein relevance of the at least one search result is determined with respect to all search results for the user or only a portion of all of the search results.

16. The one or more computer-readable media of claim 15, wherein relevance of the at least one search result is determined with respect to only a portion of all of the search results, and wherein the portion represents an information category.

17. A method of enhancing the relevance of information presented to a user in response to receiving search requests, the method comprising:

receiving a search request from a user;

referencing at least one data repository, wherein the at least one data repository includes information pertaining to one or more individuals with whom the user has at least one pre-defined type of social networking relationship, and wherein the data repository further includes information pertaining to the user'"'"'s behavior with respect to the one or more individuals stored in association therewith;

determining that at least one search result is relevant based upon the user'"'"'s behavior, wherein the user'"'"'s behavior includes at least one of manual selection of one or more individuals with whom the user has the at least one type of social networking relationship and behavior of the user with respect to communications sent to or received from the one or more individuals, and wherein an individual with whom the user has more contact based upon the user'"'"'s behavior has more influence on the relevance of the at least one search result than an individual with whom the user has relatively less contact; and

presenting the at least one relevant search result.

18. The method of claim 17, further comprising:

determining that at least one advertisement is relevant based upon the user'"'"'s behavior; and

presenting the at least one relevant advertisement.

19. The method of claim 17, wherein relevance of the at least one search results is determined with respect to all search results for the user or only a portion of all of the search results.

20. The method of claim 19, wherein relevance of the at least one search result is determined with respect to only a portion of all of the search results, and wherein the portion represents an information category.