DETERMINING ADVERTISING CONVERSION

• US 20100153216A1
• Filed: 03/31/2008
• Published: 06/17/2010
• Est. Priority Date: 03/30/2007
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Milner, Marius C., Liang, Sam
• Granted Patent: US 10,304,065 B2
• Time in Patent Office: Days
• US Class Current: 705/14.570
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0259 based on store location

Abstract

The present disclosure relates to a system and method for determining advertising conversion metrics. In some implementations, a method includes receiving spatial information associated with a user in connection with an advertisement presented through a wireless device 102. The advertisement is associated with an offline 110 store having a geographic location. A likelihood of conversion is determined based, at least in part, on the spatial information and the geographic location of the offline store 110.

Claims

1. A method, comprising:

receiving spatial information associated with a user in connection with an advertisement presented through a device of the user, the advertisement associated with an offline store having a geographic location; and

determining a likelihood of conversion based, at least in part, on the spatial information and the geographic location of the offline store.

2. The method of claim 1, further comprising:

receiving a request for an advertisement for display through the user device; and

identifying the advertisement associated with the offline store based, at least in part, on the spatial information associated with the user device.

3. The method of claim 1, further comprising:

receiving temporal information associated with the user in connection with the advertisement presented through the user device; and

determining the likelihood of conversion based, at least in part, on the temporal information.

4. The method of claim 1, further comprising:

identifying a geographic region associated with the offline store; and

determining that the user is within the geographic region using the spatial information associated with the user device.

5. The method of claim 1, the method further comprising:

determining a period of time that the user is within a geographic region associated with the offline store based, at least in part, on the temporal information; and

determining the likelihood of conversion based, at least in part, on the period of time.

6. The method of claim 1, wherein the geographic information is a physical area including the offline store.

7. Software for advertising offline stores comprising computer readable instructions embodied on media and operable to:

receive spatial information associated with a user in connection with an advertisement presented through a device of the user, the advertisement associated with an offline store having a geographic location; and

determine a likelihood of conversion based, at least in part, on the spatial information and the geographic location of the offline store.

8. The software of claim 7, further operable to:

receive a request for an advertisement for display through the user device; and

identify the advertisement associated with the offline store based, at least in part, on the spatial information associated with the user device.

9. The software of claim 7, further operable to:

receive temporal information associated with the user in connection with the advertisement presented through the user device; and

determine the likelihood of conversion based, at least in part, on the temporal information.

10. The software of claim 7, further operable to:

identify a geographic region associated with the offline store; and

determine that the user is within the geographic region using the spatial information associated with the user device.

11. The software of claim 7, further operable to:

determine a period of time that the user is within a geographic region associated with the offline store based, at least in part, on the temporal information; and

determine the likelihood of conversion based, at least in part, on the period of time.

12. The software of claim 7, wherein the geographic information is a physical area including the offline store.

13. A server for advertising offline stores, comprising one or more processors operable to:

receive spatial information associated with a user in connection with an advertisement presented through a device of the user, the advertisement associated with an offline store having a geographic location; and

determine a likelihood of conversion based, at least in part, on the spatial information and the geographic location of the offline store.

14. The server of claim 13, further operable to:

receive a request for an advertisement for display through the user device; and

identify the advertisement associated with the offline store based, at least in part, on the spatial information associated with the user device.

15. The server of claim 13, further operable to:

receive temporal information associated with the user in connection with the advertisement presented through the user device; and

determine the likelihood of conversion based, at least in part, on the temporal information.

16. The server of claim 13, further operable to:

identify a geographic region associated with the offline store; and

determine that the user is within the geographic region using the spatial information associated with the user device

17. The server of claim 13, further operable to:

determine a period of time that the user is within a geographic region associated with the offline store based, at least in part, on the temporal information; and

determine the likelihood of conversion based, at least in part, on the period of time.

18. The server of claim 13, wherein the geographic information is a physical area including the offline store.

19. A system for advertising offline stores, comprising:

a means for receiving spatial information and temporal information associated with a user in connection with an advertisement presented through a device of the user, the advertisement associated with an offline store having a geographic location; and

a means for determining a likelihood of conversion based, at least in part, on the spatial information, the temporal information, and the geographic location of the offline store.

20. The system of claim 19, further comprising:

a means for receiving a request for an advertisement for display through the user device; and

a means for identifying the advertisement associated with the offline store based, at least in part, on the spatial information and the temporal information associated with the user device.