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PROVIDING PRODUCT INFORMATION DURING MULTIMEDIA PROGRAMS

  • US 20100153226A1
  • Filed: 12/11/2008
  • Published: 06/17/2010
  • Est. Priority Date: 12/11/2008
  • Status: Active Grant
First Claim
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1. A method for providing product information over a multimedia content distribution network (MCDN), comprising:

  • receiving multimedia content from the MCDN, including receiving product metadata coordinated in time with the multimedia content;

    responsive to receiving a user notification proximate to a time when a placed product occurs in the multimedia content, determining, with an application server, coordinated product metadata for the placed product based on the time; and

    using the coordinated product metadata to obtain product information for the placed product.

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