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NETWORK REAL ESTATE ANALYSIS

  • US 20100153518A1
  • Filed: 01/08/2010
  • Published: 06/17/2010
  • Est. Priority Date: 08/21/2000
  • Status: Active Grant
First Claim
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1. A method for analyzing performance of content items within a network site, comprising:

  • at a server computer having access to network activity information on the network site, determining, for each of the content items (ci) residing at a network address within the network site, a measure of how many clicks it takes, on average, for a user to reach ci during a session at the network site;

    determining a real-estate performance value for ci utilizing the measure associated with ci; and

    generating a graph displaying the content items, wherein the graph is generated utilizing the real-estate performance value for ci.

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