SYSTEM AND METHOD FOR DELIVERING CUSTOMIZED CONTENT TO MOBILE DEVICES

• US 20100153583A1
• Filed: 11/13/2009
• Published: 06/17/2010
• Est. Priority Date: 12/18/2000
• Status: Active Grant

• Current Assignee: ACK Ventures Holdings LLC
• Original Assignee: ACK Ventures Holdings LLC
• Inventors: Liu, Dan, Kargman, Harry B., Boyle, Lee, DeLucia, Peter, Harris, Michelle, LeRoux, Thomas, Yi, George, Katsanis, Rocio, Herbst, Evan, Tripp, Corey, Hsu, Lin, Jethanamest, Dan
• Granted Patent: US 8,095,919 B2
• Time in Patent Office: Days
• US Class Current: 709/246
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: H04L 67/01 Protocols
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46
• CPC Class Codes: H04L 67/2895 Intermediate processing functionally located close to the data provider application, e.g. reverse proxies
• CPC Class Codes: H04L 67/303 Terminal profiles
• CPC Class Codes: H04L 67/565 Conversion or adaptation of application format or content adding application control or application functional data H04L67/561
• CPC Class Codes: H04L 67/5682 Policies or rules for updating, deleting or replacing the stored data
• CPC Class Codes: H04L 69/08 Protocols for interworking; Protocol conversion
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]

Abstract

The illustrative embodiment of the present invention provides a platform that enables a content developer to distribute uniform content to multiple types of requesting mobile devices. By authoring content in a generic markup language and using the technologies included in the Mobile Content Framework (MCF), the content developer is able to provide content to multiple types devices without providing different versions of the content. The content may be authored originally in the generic markup language or translated from other languages into the generic markup language by the MCF. The MCF exploits the capabilities and accommodates the limitations of different types of wireless devices by converting generic markup language content to device-specific content. The MCF interacts with device registries holding records of the device attributes in order to provide the device-specific content. The MCF handles these issues for current mobile devices while also being extensible for future mobile devices.

Claims

1. A computer-implemented method of delivering customized content over a network to mobile devices, the method comprising:

providing content in a generic markup language, the content in a generic markup language including tags used to translate the content, behavior of the tags extensible by a content developer for use in content translation based on an identified attribute of a requesting device, the content in the generic markup language convertible into content of multiple programming languages capable of being displayed on a mobile device;

providing a set of rules for translating of the content from the generic markup language into content displayable on the mobile device;

receiving a request for the content from a mobile device interfaced with the network;

identifying automatically without user input, based on the request, a type of device for the mobile device;

retrieving device information for the identified type of device from at least one registry, the registry containing device information for multiple types of mobile devices, the information for the multiple types of mobile devices including device attributes for each type of mobile device;

generating content for the mobile device by;

converting, using a computing device, the content in the generic markup language into a form of content displayable on the mobile device;

applying at least one rule from the set of rules in combination with the device information from the at least one registry to generate content for the mobile device;

customizing the converted content based upon at least one device attribute in the device information retrieved from the at least one registry, the customizing occurring programmatically without input from a user; and

transmitting the generated content over the network to the mobile device.