AUTOMATED PRESENCE FOR SET TOP BOXES

• US 20100153983A1
• Filed: 01/06/2010
• Published: 06/17/2010
• Est. Priority Date: 12/15/2008
• Status: Abandoned Application

• Current Assignee: Movius Interactive Corporation
• Original Assignee: Movius Interactive Corporation
• Inventors: Rountree, Collin Regault, Philmon, Earl Warren, Wang, Hannah W., Rubenstein, Paul E.
• Application Number:
  US12/652,771
• Publication Number:
  US 20100153983A1
• Time in Patent Office: Days
• US Class Current: 725/13
• CPC Class Codes: H04H 20/106 Receiver-side switching
• CPC Class Codes: H04H 60/15 on receiving information
• CPC Class Codes: H04H 60/31 Arrangements for monitoring the use made of the broadcast services
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/45 for identifying users
• CPC Class Codes: H04H 60/65 for using the result on users' side

Abstract

Exemplary automated presence detection systems comprise set top box components equipped with a Bluetooth receiver, or another receiver configured to receive data from a personal identification device via a wireless and automatic radio frequency standard. In various embodiments, the Bluetooth receiver may be integrated into the set top box or may operate as an adjunct to an existing set top box. The wireless radio frequency receiver in the set top box will poll to determine the presence of previously paired personal identification devices. If any such device is present, then the set top box will track and record the presence of a viewer that is associated with the device and correlate the viewer'"'"'s presence with content displayed on the television or other local content display component. Alternatively, based on detected viewer presence, some embodiments of an automated presence detection system may be configured to push and/or restrict specific content. Further, some embodiments are configured to gather statistical data concerning viewer behavior and/or exposure to displayed content.

Claims

1. A system for identifying the physical presence of a personal device associated with a particular viewer within a monitoring zone, the system comprising:

at least one personal identification device comprising a wireless radio frequency transmitter, wherein the personal identification device is associated with a specific viewer and the effective range of the transmitter defines a media monitoring zone;

a content delivery component, wherein the component resides within said media monitoring zone;

a set top box component comprising a wireless radio frequency receiver, wherein the set top box component is communicatively coupled to said content delivery component and is operable to;

receive signal frequencies transmitted from the at least one personal identification device;

identify the viewer associated with the personal identification device, based at least in part on data transmitted via the received signal frequencies from the personal identification device; and

monitor media content displayed on a content display component.

2. The system of claim 1, wherein the set top box component is further operable to:

monitor, via said received signal frequencies, the continued presence of a viewer in the media viewing zone;

track the displayed media content;

map the tracked media content data to an identified viewer'"'"'s personal data;

transmit the mapped data to a receiving entity.

3. The system of claim 2, wherein the mapped data is stored on the set top box component prior to transmission.

4. The system of claim 2, wherein set top box component is further operable to apply statistical analysis to the mapped data.

5. The system of claim 2, wherein the identified viewer'"'"'s personal data comprises demographic data associated with the viewer.

6. The system of claim 2, wherein the set top box component is further operable to establish a streaming connection with the receiving entity such that the mapped data may be transmitted in real-time.

7. The system of claim 1, wherein the wireless radio frequency receiver and transmitter comply with the Bluetooth standard.

8. The system of claim 1, further comprising a remote control device operable to manipulate the content display component and wherein:

the remote control device comprises a means for transmission of position indication;

the at least one personal identification device further comprises a means for transmission of position indication;

the set top box component is further operable to;

receive position indication data associated with the remote control device and a personal identification device;

based on the received position indication data, associate the remote control device with a viewer associated with a personal identification device;

track the actuation of the remote control device;

map the tracked remote control device actuation data to an identified viewer'"'"'s personal data; and

transmit the mapped data to a receiving entity.

9. The system of claim 8, wherein the received media content is an interactive survey and the actuation of the remote control device is representative of a viewer'"'"'s answers to the survey.

10. The system of claim 1, wherein the received media content is an interactive survey, the personal identification device is further operable to receive actuations and transmit data representative of said actuations, and the set top box component is further operable to:

monitor, via said received signal frequencies, the continued presence of a viewer in the media viewing zone;

receive said data representative of the personal identification device actuations;

track the received representative actuation data;

map the actuation data to an identified viewer'"'"'s personal data;

transmit the mapped data to a receiving entity.

11. The system of claim 1, wherein the set top box component is further operable to:

determine, for an identified viewer, an authorized level of access to the monitored media content;

monitor, via said received signal frequencies, the continued presence of an identified viewer in the media monitoring zone;

filter the received media content according to the determined level of authorization; and

display the selected media content on the content display component, instead of displaying the received media content.

12. The system of claim 1, wherein the subject matter of the monitored media content is based on the identification of a viewer.

13. The system of claim 12, wherein the monitored media content is an advertisement.

14. The system of claim 12, wherein identification of a viewer determines an authorized rating for the monitored media content.

15. The system of claim 1, wherein the at least one personal identification device is a cellular telephone.

16. A method for gathering statistical data via a set top box that comprises a wireless radio frequency receiver, a means for monitoring media content and a means for displaying media content, the method comprising the steps of:

polling a media monitoring zone;

detecting the presence of a personal identification device within the media monitoring zone that identifies an associated viewer;

associating demographics of the identified viewer with media content to be displayed;

tracking displayed media content while personal identification device remains within media monitoring zone; and

mapping identified viewer demographics data to tracked displayed content data.

17. The method of claim 16, further comprising the steps of:

storing the mapped data; and

transmitting the mapped data to a receiving entity.

18. The method of claim 17, further comprising the step of performing statistical analysis on the mapped data.

19. The method of claim 16, further comprising the steps of:

establishing a streaming connection to a receiving entity; and

transmitting the mapped data in real-time to the receiving entity.

20. A method for pushing media content via a set top box that comprises a wireless radio frequency receiver, a means for monitoring media content and a means for displaying media content, the method comprising the steps of:

polling a media monitoring zone;

detecting the presence of a personal identification device within the media monitoring zone that identifies an associated viewer; and

based on the demographics of the identified viewer, pushing specific content to a content display component.