METHOD AND SYSTEM FOR PROVIDING LOCALIZED ADVERTISEMENT INFORMATION USING A SET TOP BOX

• US 20100153991A1
• Filed: 12/17/2008
• Published: 06/17/2010
• Est. Priority Date: 12/17/2008
• Status: Active Grant

• Current Assignee: Verizon Patent and Licensing Incorporated (Verizon Communications Inc.)
• Original Assignee: Verizon Data Services LLC (Verizon Communications Inc.)
• Inventors: PANDEY, SIDDHARTH
• Granted Patent: US 8,832,733 B2
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/26603 for automatically generating descriptors from content, e.g. when it is not made available by its provider, using content analysis techniques
• CPC Class Codes: H04N 21/4524 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; systems specially adapted for using geographical information in broadcast systems H04H60/70; protocols in which the network application is adapted for the location of the user terminal in communication control or processing H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/6581 Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/163 by receiver means only

Abstract

A system and method in accordance with exemplary embodiments may receive, at a server, user profile data associated with one or more set top boxes via a network. The system and method may then search for and select local advertisement content based on at least the user profile data. Further, the system and method may transmit, to the one or more set top boxes, the selected local advertisement content.

Claims

1. A method, comprising:

receiving, at a server, user profile data associated with one or more set top boxes via a network;

searching for and selecting local advertisement content based on at least the user profile data; and

transmitting, to the one or more set top boxes, the selected local advertisement content.

2. The method of claim 1, further comprising receiving, from one or more advertisement systems, advertisement content.

3. The method of claim 2, wherein the advertisement content is associated with product location information.

4. The method of claim 3, wherein the user profile data comprises at least one of user interest information and location information.

5. The method of claim 4, wherein searching for the local advertisement content further comprises comparing at least the product location information associated with the advertisement content to at least the location information of the user profile data.

6. The method of claim 3, further comprising associating the local advertisement content with linear content based on at least the product location information of the advertisement content.

7. The method of claim 6, wherein transmitting further comprises transmitting, to the one or more set top boxes, the local advertisement content associated with at least one of the user profile data and the linear content.

8. The method of claim 1, wherein the network comprises a passive optical network (PON).

9. A computer readable media comprising code to perform the acts of the method of claim 1.

10. A system, comprising:

a user profile module configured to receive, at a server, user profile data associated with one or more set top boxes via a network;

a local advertisement content module configured to search for and select local advertisement content based on at least the user profile data; and

a communication module configured to transmit, to the one or more set top boxes, the selected local advertisement content.

11. The system of claim 10, wherein the local advertisement module is further configured to receive, from one or more advertisement systems, advertisement content.

12. The system of claim 11, wherein the advertisement content is associated with product location information.

13. The system of claim 12, wherein the user profile data comprises at least one of user interest information and location information.

14. The system of claim 13, wherein the local advertisement content module is further configured to search for the local advertisement content by comparing at least the product location information associated with the advertisement content to at least the location information of the user profile data.

15. The system of claim 12, further comprising a linear content module configured to associate the local advertisement content with linear content based on at least the demographic information of the advertisement content.

16. The system of claim 15, wherein the communication module is further configured to transmit, to the one or more set top boxes, the local advertisement content associated with at least one of the user profile data and the linear content.

17. The system of claim 10, wherein the network comprises a passive optical network (PON).

18. A method, comprising:

receiving, at a set top box, one or more user request messages to display local advertisement information from an input device;

outputting, to a display device, the local advertisement information in response to receiving the one or more user request messages;

receiving, at the set top box, one or more user selection messages from the input device;

transmitting, to a server, one or more local advertisement request messages based on the one or more user selection messages received via a network; and

outputting, to the display device, local advertisement content in response to the one or more local advertisement request messages.

19. The method of claim 18, wherein the network comprises a passive optical network (PON).

20. A computer readable media comprising code to perform the acts of the method of claim 18.

21. A system, comprising:

a communication module configured to receive, at a set top box, one or more user request messages to display local advertisement information from an input device;

a local advertisement output module configured to output, to a display device, the local advertisement information in response to receiving the one or more user request messages;

the communication module configured to receive, at the set top box, one or more user selection messages from the input device;

a local advertisement request module configured to transmit, to a server, one or more local advertisement request messages based on the one or more user selection messages received via a network; and

the local advertisement output module configured to output, to the display device, local advertisement content in response to the one or more local advertisement request messages.

22. The system of claim 21, wherein the network comprises a passive optical network (PON).