TARGETED ADVERTISING SYSTEM
First Claim
1. A method for controlling signal decoding in two or more subscriber receivers, whereby signals of different types are conveyed via at least two separate distribution resources to the subscriber receivers, where each signal is associated with a label which at least reflects the type of signal, and the possibility for a specific subscriber receiver to decode a certain signal is determined by the label in relation to a stored piece of information regarding at least one subscriber being associated with the subscriber receiver, wherein the method involvescentral transmission of a control signal to a first set of subscriber receivers which decode a signal being transmitted via a first distribution resource in connection with the signal changing from representing a first type of information to representing a second type of information, the control signal being transmitted a particular time before said information change of the signal, andcontrolling the signal decoding in the first set of subscriber receivers from the first distribution resource to at least one second distribution resource based on the stored pieces of information regarding the at least one subscriber being associated with the respective subscriber receiver and in response to the control signal, where the at least one second distribution resource conveys a second type of information.
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Accused Products
Abstract
The invention relates to control of signal decoding in a set of subscriber receivers belonging to subscribers (s1-s3) of mass distributed coded signals (P1; C1-C17, Cx1-Cx7), such as digital satellite channels, which are conveyed via different distribution resources (D1-D4). By means of a central transmission of control signals (d1-d8) to the subscriber receivers the decoding therein of the signals (P1; C1-C17, Cx1-Cx7) can be controlled, such that during certain periods a signal including a content being directed to each subscriber (s1-s3) can be decoded in the respective subscriber receiver. Thereby commercial messages and other kinds of controlled or interest defined information can be focused to a relevant target group at the same time as the distribution resources (D1-D4) are utilized efficiently.
38 Citations
19 Claims
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1. A method for controlling signal decoding in two or more subscriber receivers, whereby signals of different types are conveyed via at least two separate distribution resources to the subscriber receivers, where each signal is associated with a label which at least reflects the type of signal, and the possibility for a specific subscriber receiver to decode a certain signal is determined by the label in relation to a stored piece of information regarding at least one subscriber being associated with the subscriber receiver, wherein the method involves
central transmission of a control signal to a first set of subscriber receivers which decode a signal being transmitted via a first distribution resource in connection with the signal changing from representing a first type of information to representing a second type of information, the control signal being transmitted a particular time before said information change of the signal, and controlling the signal decoding in the first set of subscriber receivers from the first distribution resource to at least one second distribution resource based on the stored pieces of information regarding the at least one subscriber being associated with the respective subscriber receiver and in response to the control signal, where the at least one second distribution resource conveys a second type of information.
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9. A system for controlling signal decoding in two or more subscriber receivers, where signals of different types are conveyed from a central transmission unit to the subscriber receivers via at least two separate distribution resources, where each signal is associated with a particular label which at least reflects the type of signal and the possibility for a specific subscriber receiver to decode a certain signal is determined by the label in relation to a stored piece of information regarding at least one subscriber being associated with the subscriber receiver, the system containing a central control unit, which in turn comprises
means for transmitting a control signal to a first set of subscriber receivers which decode a signal being transmitted via a first distribution resource in connection with the signal changing from representing a first type of information to representing a second type of information, said transmission means being adapted to transmit the control signal a particular time before said information change of the signal, and means for controlling the signal decoding in each subscriber receiver in the first set from the first distribution resource to at least one second distribution resource based on the stored pieces of information regarding the respective subscriber being associated with the subscriber receivers and in response to the control signal, and where the at least one second distribution resource conveys at least one second type of information.
Specification