DISTRIBUTION OF VIDEO ASSETS WITH MULTIPLE ADVERTISEMENTS

• US 20100153994A1
• Filed: 12/17/2008
• Published: 06/17/2010
• Est. Priority Date: 12/17/2008
• Status: Abandoned Application

• Current Assignee: Ericsson Television Incorporated (Telefonaktiebolaget LM Ericsson)
• Original Assignee: Ericsson Television Incorporated (Telefonaktiebolaget LM Ericsson)
• Inventors: Alexander, James H.
• Application Number:
  US12/336,727
• Publication Number:
  US 20100153994A1
• Time in Patent Office: Days
• US Class Current: 725/35
• CPC Class Codes: H04N 21/44204 Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/4508 Management of client data or end-user data
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 21/8455 involving pointers to the content, e.g. pointers to the I-frames of the video stream
• CPC Class Codes: H04N 7/163 by receiver means only

Abstract

A cable system receives a single copy of a video program, a plurality of ads, and meta-data associated with the ads at a receiver. The program is to be broadcasted on the cable system more than once, with different ads associated with each broadcast, which are typically inserted at the beginning, middle, and end of the program. The video program, ads, and meta-data are stored in a database, which are typically retrieved when the first broadcast occurs. At a first broadcast of the video program, an ad-selector processor retrieves the program and selects the ads using the meta-data, which includes ad-specific meta-data associated with each respective ad. Flexibility is afforded in ad selection for the various broadcasts of the program. The selection can be fixed by the program originator, or flexibility can be accommodated allowing the cable service provider in selecting ads for a broadcast.

Claims

1. A method of selecting an ad from among a plurality of ads for streaming along with a video program on a cable distribution system, comprising the steps of:

receiving a single instance of said video program comprising a plurality of avails, a plurality of ads, and meta-data all in a digital format comprising a single transmission from a program content provider at a receiver at said cable system wherein said meta-data comprises a plurality of ad-specific meta data wherein each ad-specific meta-data is associated with a respective one of the plurality of ads;

storing said single instance of said video program, said plurality of ads, and said meta-data in a file storage system;

retrieving said single instance of said video program and said meta-data from said file storage system at a later time;

selecting one of the plurality of ads as a pre-roll ad by an ad selection processing system based on said meta-data;

retrieving said one of the plurality of ads as said pre-roll ad from said file storage system by said ad selection processing system; and

streaming said ad on said cable distribution system followed by streaming said at least a portion of said single instance of said video program on said cable distribution system.

2. The method of claim 1 further comprising the step of:

said ad selection processing system modifying a counter in one of the plurality of ad-specific meta-data associated with said one of the plurality of ads, said counter indicating selection of said one of the plurality of ads.

3. The method of claim 1 wherein said meta-data comprises ad specific schedule placement data indicating when each respective one of said plurality of ads should be selected for a respective plurality of avails of said single instance of said video program.

4. The method of claim 3 wherein said meta-data comprises ad schedule placement data indicating for each respective plurality of ads a pre-roll, interstitial, or post-roll selection location for each one of the plurality of ads.

5. The method of claim 1 wherein said ad-specific meta-data comprises an ad type parameter for each respective one of the plurality of ads indicating said respective one of the plurality of ads is at least one from the group of a national ad type and a local ad type.

6. The method of claim 1 further comprising the steps of:

interrupting streaming of at least said portion of said single instance of said video program on said cable distribution system;

selecting another one of the plurality of ads by said ad selection processing system as an interstitial ad based on said meta-data;

streaming said another one of the plurality of ads by said ad selection processing system on said cable distribution system followed by streaming a remaining portion of said single instance of said video program on said cable distribution system.

7. The method of claim 6 wherein the selection of said one of the plurality of ads and the selection of another one of the plurality of ads by said ad selection processing system is based on demographics data contained in said respective ad-specific meta-data for the one of the plurality of ads and the another one of the plurality of ads.

8. The method of claim 7 wherein the ad selection processing system accesses a database for retrieving data for comparison with said demographics data for completing selection of said one of the plurality of ads and the selection of the another one of the plurality of ads.

9. The method of claim 1 wherein the step of receiving said single instance of said video program, a plurality of ads, and meta-data all in a digital format in a single transmission at a receiver comprises receiving a satellite transmission at said receiver at said cable system.

10. The method of claim 9 wherein the step of receiving said single instance of said video program, a plurality of ads, and meta-data all in a digital format in a single transmission at a receiver at said cable system comprises receiving a single file comprising said video program, said plurality of ads, and said meta-data.

11. A system for selecting one of a plurality of ads for inclusion in presenting a video program, said system comprising:

a receiver for receiving a single instance of said video program comprising a plurality of avails, said plurality of ads, and meta-data in a digital format at said cable system wherein said meta-data comprises a plurality of ad-specific meta-data wherein each ad-specific meta-data is associated with a respective one of the plurality of ads;

a file storage system storing said single instance of said video program, said plurality of ads, and said meta data;

an ad selector processor configured to retrieve said single instance of said video program from said file storage system for streaming said single instance of said video program, said ad selector processor configured to select one of the plurality of ads as a pre-roll ad based on said meta-data and to retrieve said one of the plurality of ads from said file storage system, said ad selector processor configured to cause said one of the plurality of ads and at least a portion of said single instance of said video program to be streamed; and

a cable distribution system configured to receive and stream said one of the plurality of ads followed by said portion of said single instance of said video program to a plurality of cable subscribers.

12. The system of claim 11 wherein the ad selector processor is configured to update a counter associated with said selected one of the plurality of ads and store said counter in said respective ad-specific meta-data in said file storage system.

13. The system of claim 11 wherein the meta-data comprises ad schedule placement data indicating how each respective plurality of ads should be selected for said respective plurality of avails associated with said single instance of said video program.

14. The system of claim 13 wherein the meta-data comprises ad schedule placement data indicating for each respective plurality of ads a pre-roll, interstitial, or post-roll selection location for each one of the plurality of ads.

15. The system of claim 11 wherein the meta-data comprises ad-specific meta-data for each respective one of the plurality of ads indicating said respective one of the plurality of ads is of a national or local ad type.

16. The system of claim of claim 11 wherein the ad selector processor is configured to interrupt said streaming of said single instance of said video program on said cable distribution system and select another one of the plurality of ads as an interstitial ad based on said meta-data.

17. The system of claim 16 wherein the ad selector processor is configured to select said one of the plurality of ads and the another one of the plurality of ads based on demographics data contained in said respective ad-specific meta-data for the said one of the plurality of ads and the another one of the plurality of ads.

18. The system of claim 17 wherein the ad selector processor is configured to retrieve data from a demographics database for use in selecting said one of the plurality of ads and the another one of the plurality of ads.

19. The system of claim 11 wherein said receiver receives said single instance of said video program, said plurality of ads, and meta-data in a digital format in a single file.

20. The system of claim 11 wherein the ad selector processor is configured to retrieve said single instance of said video program from said file storage system for streaming after a time period, said ad selector processor configured to select one of the remaining plurality of ads as a pre-roll ad based on said meta-data and retrieving said one of the remaining plurality of ads from said file storage system, said ad selector processor configured to stream said one of the remaining plurality of ads and a remaining portion of said single instance of said video program.

21. A method of selecting an ad from among a plurality of ads for streaming along with a video program on a cable distribution system, comprising the steps of:

receiving a single instance of said video program comprising a plurality of avails, a plurality of ads, and meta-data all in a digital format comprising a single satellite transmission from a program content provider at a receiver at said cable system wherein said meta-data comprises a plurality of ad-specific meta data wherein each ad-specific meta-data is associated with a respective one of the plurality of ads;

storing said single instance of said single instance of said video program, said plurality of ads, and said meta-data in a file storage system;

retrieving said single instance of said video program and said meta-data from said file storage system at a later time;

selecting one of the plurality of ads for streaming for one of the plurality of avails by an ad selection processing system based on said meta-data;

retrieving said one of the plurality of ads as said pre-roll ad from said file storage system by said ad selection processing system; and

streaming said ad on said cable distribution system followed by streaming said at least a portion of said single instance of said video program on said cable distribution system.

22. The method of claim 21 wherein the ad comprises one from the group of public service announcements, movie promotions, and previews.