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Media markup for user-activated content alteration

  • US 20100154065A1
  • Filed: 03/31/2009
  • Published: 06/17/2010
  • Est. Priority Date: 07/01/2005
  • Status: Abandoned Application
First Claim
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1. A markup method for selective alteration of a segment in a media work, comprising:

  • determining an authorization status for alterable promotional content including one or more alterable promotional audio and/or visual elements of a particular derivative version of the media work;

    providing an identifier scheme that includes a markup identifier incorporated in the particular derivative version, which markup identifier is associated with the alterable promotional content, and wherein the markup identifier is accessible to a user or recipient of the particular derivative version;

    enabling the user or recipient to make a selection that includes a deletion or addition or modification or replacement of the one or more alterable promotional audio and/or visual elements; and

    implementing the selection made by the user or recipient in a revised derivative version of the media work in accordance with an authorization status for the alterable promotional content.

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