VIRTUALIZED REAL WORLD ADVERTISING SYSTEM

• US 20100156933A1
• Filed: 12/19/2008
• Published: 06/24/2010
• Est. Priority Date: 12/19/2008
• Status: Abandoned Application

• Current Assignee: Dow Agrosciences LLC (Corteva, Inc.), Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Churchill, Elizabeth F., Jones, M. Cameron, Athsani, Athellina
• Application Number:
  US12/340,524
• Publication Number:
  US 20100156933A1
• Time in Patent Office: Days
• US Class Current: 345/629
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange
• CPC Class Codes: G06Q 40/123 Tax preparation or submission
• CPC Class Codes: G06Q 50/16 Real estate

Abstract

An advertising system associates advertisements with virtualized real-estate on a map image. Virtualized real-estate includes locations on a map image that correspond to real world locations associated with a user, such as a home, business, or other location. The system matches a user'"'"'s virtualized real-estate with advertisements based on user preferences, advertiser preferences, and tracking information. The system also allows users to auction off virtualized real-estate to advertisers. Thereafter, advertisements matched with virtualized real-estate are overlaid on the virtualized real-estate in the map image.

Claims

1. A method for applying on-line advertisements to virtualized real-estate content, comprising:

identifying a virtualized real-estate on a map image for advertisement placement;

obtaining advertiser preferences associated with advertisements in a set of advertisements;

obtaining tracking information associated with the virtualized real-estate;

identifying, based on the advertiser preferences and the tracking information, a matching advertisement from among the set of advertisements to match with the virtualized real-estate; and

rendering the matching advertisement to the virtualized real-estate on the map image.

2. The method of claim 1, where identifying a virtualized real-estate comprises obtaining user preferences.

3. The method of claim 2, where identifying the matching advertisement is based further on the user preferences.

4. The method of claim 1, further comprising:

making the virtualized real-estate available for bid by a first advertiser associated with an advertisement in the set of advertisements; and

identifying a winning bid by the first advertiser, where the matching advertisement is the advertisement associated with the first advertiser.

5. The method of claim 1, where the tracking information includes w4 tracking information associated with the virtualized real-estate.

6. The method of claim 1, where the virtualized real-estate comprises a user-generated map annotation and rendering the matching advertisement comprises overlaying the matching advertisement on the user-generated map annotation.

7. The method of claim 1, where the virtualized real-estate comprises an object viewable in a street-view first-person image, and where rendering the matching advertisement comprises overlaying the matching advertisement on the object.

8. The method of claim 1, where identifying the virtualized real-estate comprises identifying a whitespace region on the map image, and where the matching advertisement is identified as an advertisement whose content is identified as relevant to a region on the map image adjacent to the identified whitespace region.

9. A virtualized real world advertising system, comprising:

a processor;

a memory coupled to the processor, the memory comprising;

instructions that, when executed by the processor, cause the processor to;

identify a virtualized real-estate on a map image for advertisement placement;

obtain advertiser preferences associated with advertisements in a set of advertisements;

obtain tracking information associated with the virtualized real-estate;

identify, based on the advertiser preferences and the tracking information, a matching advertisement from among the set of advertisements to match with the virtualized real-estate; and

render the matching advertisement to the virtualized real-estate on the map image.

10. The system of claim 9, where the instructions that, when executed by the processor, cause the processor to identify a virtualized real-estate further cause the processor to obtaining user preferences.

11. The system of claim 10, where the instructions that, when executed by the processor, cause the processor to identify a matching advertisement comprise instructions that cause the processor to identify the matching advertisement based further on the user preferences.

12. The system of claim 9, further comprising instructions that, when executed by the processor, cause the processor to:

make the virtualized real-estate available for bid by a first advertiser associated with an advertisement in the set of advertisements; and

identify a winning bid by the first advertiser, where the matching advertisement is the advertisement associated with the first advertiser.

13. The system of claim 9, where the tracking information includes w4 tracking information associated with the virtualized real-estate.

14. The system of claim 9, where the virtualized real-estate comprises a user-generated map annotation and the instructions that, when executed by the processor, cause the processor to render the matching advertisement comprise instructions that cause the processor to overlay the matching advertisement on the user-generated map annotation.

15. The system of claim 9, where the virtualized real-estate comprises an object viewable in a street-view first-person image, and where the instructions that, when executed by the processor, cause the processor to render the matching advertisement comprise instructions that cause the processor to overlaying the matching advertisement on the object.

16. The system of claim 9, where the instructions that, when executed by the processor, cause the processor to identify the virtualized real-estate comprise instructions that cause the processor to identify a whitespace region on the map image and where the matching advertisement is identified as an advertisement whose content is identified as relevant to a region on the map image adjacent to the identified whitespace region.

17. A product comprising:

a computer readable medium; and

instructions stored on the medium that, when executed, cause a processor in a virtualized real world processing system to;

identify a virtualized real-estate on a map image for advertisement placement;

obtain advertiser preferences associated with advertisements in a set of advertisements;

obtain tracking information associated with the virtualized real-estate;

identify, based on the advertiser preferences and the tracking information, a matching advertisement from among the set of advertisements to match with the virtualized real-estate; and

render the matching advertisement to the virtualized real-estate on the map image.

18. The product of claim 17, where the instructions that, when executed, cause the processor to identify a virtualized real-estate further cause the processor to obtaining user preferences.

19. The product of claim 18, where the instructions that, when executed, cause the processor to identify a matching advertisement comprise instructions that cause the processor to identify the matching advertisement based further on the user preferences.

20. The product of claim 17, further comprising instructions that, when executed, cause the processor to:

make the virtualized real-estate available for bid by a first advertiser associated with an advertisement in the set of advertisements; and

identify a winning bid by the first advertiser, where the matching advertisement is the advertisement associated with the first advertiser.

21. The product of claim 17, where the tracking information includes w4 tracking information associated with the virtualized real-estate.

22. The product of claim 17, where the virtualized real-estate comprises a user-generated map annotation and the instructions that, when executed, cause the processor to render the matching advertisement comprise instructions that cause the processor to overlay the matching advertisement on the user-generated map annotation.

23. The product of claim 17, where the virtualized real-estate comprises an object viewable in a street-view first-person image, and where the instructions that, when executed, cause the processor to render the matching advertisement comprise instructions that cause the processor to overlaying the matching advertisement on the object.

24. The product of claim 17, where the instructions that, when executed, cause the processor to identify the virtualized real-estate comprise instructions that cause the processor to identifying a whitespace region on the map image and where the matching advertisement is identified as an advertisement whose content is identified as relevant to a region on the map image adjacent to the identified whitespace region.