Method and apparatus for presenting credit card offers

• US 20100161407A1
• Filed: 12/24/2008
• Published: 06/24/2010
• Est. Priority Date: 12/24/2008
• Status: Abandoned Application

• Current Assignee: Linkoffers, Inc. (Red Ventures LLC)
• Original Assignee: Linkoffers, Inc. (Red Ventures LLC)
• Inventors: Whitmire, Jeff, Durrett, John, Farmer, William Joseph
• Application Number:
  US12/317,583
• Publication Number:
  US 20100161407A1
• Time in Patent Office: Days
• US Class Current: 705/14.430
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Method and apparatus for presenting credit card offers over the internet. The method includes assigning a weight to each of a plurality of categories of offer elements, each of the plurality of categories of offer elements including a plurality of offer elements, assigning a weight to each offer element in each of the plurality of categories of offer elements, providing a plurality of credit card offers, evaluating each of the plurality of credit card offers to determine whether the credit card offer has at least one offer element corresponding to at least one of the plurality of offer elements, determining an overall weight based on the weights assigned to the offer elements corresponding to the at least one of the plurality of offer elements and based on the overall weights of each of the credit card offers, determining where on a webpage to display each of the credit card offers.

Claims

1. A method for presenting credit card offers over the internet comprising:

assigning a weight to each of a plurality of categories of offer elements, each of the plurality of categories of offer elements including a plurality of offer elements;

assigning a weight to each offer element in each of the plurality of categories of offer elements;

providing a plurality of credit card offers;

evaluating each of the plurality of credit card offers to determine whether the credit card offer has at least one offer element corresponding to at least one of the plurality of offer elements;

determining an overall weight based on the weights assigned to the offer elements corresponding to the at least one of the plurality of offer elements; and

based on the overall weights of each of the credit card offers, determining where on a webpage to display each of the credit card offers.

2. The method of claim 1, wherein the plurality of categories comprise economic value, user preference, user completion rate and issuer preferences.

3. The method of claim 2, wherein the economic value category comprises elements of per-activity price, attainment bonuses and time certain.

4. The method of claim 2, wherein the category of user preference comprises elements of historical offer information, relative offer information, categorization and context of the offer and appeal of offer terms.

5. The method of claim 2, wherein the category of user completion rate comprises elements of historical completion rates by users and subjective adjustments.

6. The method of claim 2, wherein the category of issuer practices comprises elements of historical approval rates of issuer and subjective adjustments.

7. A computer data signal transmitted in one or more segments in a transmission medium which embodies instructions executable by a computer to perform the method of claim 1.

8. A computer system comprising:

a processor; and

a program storage device readable by the computer system, tangibly embodying a program of instructions executable by the processor to perform the method of claim 1.

9. An apparatus for evaluating and presenting credit card offers over the internet, comprising:

a category weight assigning system for assigning a weight to each of a plurality of categories of offer elements, each of the plurality of categories of offer elements including a plurality of offer elements;

an element weight assigning system for assigning a weight to each offer element in each of the plurality of categories of offer elements;

a system for providing a plurality of credit card offers;

an evaluating system for evaluating each of the plurality of credit card offers to determine whether the credit card offer has at least one offer element corresponding to at least one of the plurality of offer elements;

a determining system for determining an overall weight based on the weights assigned to the offer elements corresponding to the at least one of the plurality of offer elements; and

based on the overall weights of each of the credit card offers, determining where on a webpage to display each of the credit card offers.

10. The apparatus of claim 9, wherein the plurality of categories comprise economic value, user preference, user completion rate and issuer preferences.

11. The apparatus of claim 10, wherein the economic value category comprises elements of per-activity price, attainment bonuses and time certain.

12. The apparatus of claim 10, wherein the category of user preference comprises elements of historical offer information, relative offer information, categorization and context of the offer and appeal of offer terms.

13. The apparatus of claim 10, wherein the category of user completion rate comprises elements of historical completion rates by users and subjective adjustments.

14. The apparatus of claim 10, wherein the category of issuer practices comprises elements of historical approval rates of issuer and subjective adjustments.

15. A computer readable storage medium including computer executable code for presenting credit card offers over the internet, comprising:

code for assigning a weight to each of a plurality of categories of offer elements, each of the plurality of categories of offer elements including a plurality of offer elements;

code for assigning a weight to each offer element in each of the plurality of categories of offer elements;

code for providing a plurality of credit card offers;

code for evaluating each of the plurality of credit card offers to determine whether the credit card offer has at least one offer element corresponding to at least one of the plurality of offer elements;

code for determining an overall weight based on the weights assigned to the offer elements corresponding to the at least one of the plurality of offer elements; and

code for based on the overall weights of each of the credit card offers, determining where on a webpage to display each of the credit card offers.

16. The computer readable storage medium of claim 15 wherein the plurality of categories comprise economic value, user preference, user completion rate and issuer preferences.

17. The computer readable storage medium of claim 16, wherein the economic value category comprises elements of per-activity price, attainment bonuses and time certain.

18. The computer readable storage medium of claim 16, wherein the category of user preference comprises elements of historical offer information, relative offer information, categorization and context of the offer and appeal of offer terms.

19. The computer readable storage medium of claim 16, wherein the category of user completion rate comprises elements of historical completion rates by users and subjective adjustments.

20. The computer readable storage medium of claim 16, wherein the category of issuer practices comprises elements of historical approval rates of issuer and subjective adjustments.