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PRECISE MEASUREMENT OF POINT-OF-SALE PROMOTION IMPACT

  • US 20100161422A1
  • Filed: 12/18/2008
  • Published: 06/24/2010
  • Est. Priority Date: 12/18/2008
  • Status: Active Grant
First Claim
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1. A method for distribution of information, comprising:

  • displaying a sequence of promotional images at known, respective display times on a display terminal facing customers at a point of sale;

    recording sales of different products at respective sale times on a sales terminal at the point of sale;

    measuring a relationship between the sales times of at least one of the products and the display times of at least one of the promotional images; and

    responsively to the relationship, making a change in the sequence of the promotional images that are displayed on the display terminal.

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