MULTIMEDIA PRODUCT DISPLAY
First Claim
1. A multimedia product display (MPD) for advertising a product in a product package, the display comprising:
- an exterior casing having a form factor wherein a shape of the form factor of the exterior casing and a shape of a form factor of the product package are substantially the same;
a display screen occupying a part of a surface area of the exterior casing; and
a display controller communicatively coupled to the display screen and configured to provide an advertising image to the display screen.
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Abstract
An multimedia product display (MPD) for advertising goods includes a display screen and a programmable display controller for providing an image to the display screen. The screen may be formed of known technologies such as LCD, TFT LCD, NST LCD, and OLED. The screen is integrated into a case that imitates the form factor of the product advertised, for example, a display that looks like a box of WHEATIES® cereal may be used to advertise WHEATIES® cereal. In other embodiments, the display screen and programmable computer may be integrated into actual product packaging, for example, a COCA-COLA FRIDGE PACK o package may include animated instructions for opening and using the pack.
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Citations
19 Claims
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1. A multimedia product display (MPD) for advertising a product in a product package, the display comprising:
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an exterior casing having a form factor wherein a shape of the form factor of the exterior casing and a shape of a form factor of the product package are substantially the same; a display screen occupying a part of a surface area of the exterior casing; and a display controller communicatively coupled to the display screen and configured to provide an advertising image to the display screen. - View Dependent Claims (2, 3, 4, 6, 7, 8, 9, 10, 11, 12)
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5. The MPD of claim I wherein the exterior casing and the product package are made substantially of an identical material.
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13. A method of advertising a product, the method comprising:
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placing a multimedia product display (MPD) near inventory of the product, the MPD having a display screen on its surface; enabling a processor of an advertising device having a casing to provide an advertising image for display on a display screen portion of the casing;
wherein the advertising device has a form factor that substantially imitates a form factor of a package for the product.
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14. A package for a product, the package comprising:
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an exterior casing having an exterior surface and configured to contain the product; a display screen occupying a portion of the exterior surface; a memory device containing data that represents an image; and a processor communicatively coupled to the memory device and the display screen and configured to display the image on the display screen. - View Dependent Claims (15, 16, 17, 18, 19)
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Specification