TARGETED ADVERTISING SYSTEM AND METHOD
First Claim
1. A targeted advertising server comprising:
- at least one communication interface; and
a control system associated with the at least one communication interface and adapted to;
access a preference profile of a user comprising preference information bearing on targeted advertising preferences of the user; and
in an iterative fashion;
select a set of advertisements for delivery to at least one user terminal of the user based on the preference information;
effect delivery of the set of advertisements to the at least one user terminal;
receive from the at least one user terminal voting information indicative of an interest the user had in select advertisements of the set of advertisements when each of the select advertisements was being presented to the user via the at least one user terminal; and
update the preference information of the preference profile in light of the voting information.
4 Assignments
0 Petitions
Accused Products
Abstract
As an advertisement is presented to the user via a user terminal, the user terminal may generate voting information in response to a specific user input that bears on the user'"'"'s interest in the advertisement or based on actions or behaviors of the user in association with the advertisement being presented. When specific user input is provided, the user is essentially providing direct feedback as to whether the advertisement is of interest. The voting information is provided to the targeted advertising system, which will update the preference information based on the voting information such that the user'"'"'s interest in the various advertisements is reflected in the preference information. As new advertisements are selected for the user, the selection of the advertisements is based on the updated preference information, which is systematically updated as voting information is received from the one or more user terminals.
157 Citations
29 Claims
-
1. A targeted advertising server comprising:
-
at least one communication interface; and a control system associated with the at least one communication interface and adapted to; access a preference profile of a user comprising preference information bearing on targeted advertising preferences of the user; and in an iterative fashion; select a set of advertisements for delivery to at least one user terminal of the user based on the preference information; effect delivery of the set of advertisements to the at least one user terminal; receive from the at least one user terminal voting information indicative of an interest the user had in select advertisements of the set of advertisements when each of the select advertisements was being presented to the user via the at least one user terminal; and update the preference information of the preference profile in light of the voting information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
-
-
23. A method for operating a targeted advertising system comprising:
-
accessing a preference profile of a user comprising preference information bearing on targeted advertising preferences of the user; and in an iterative fashion; selecting a set of advertisements for delivery to at least one user terminal of the user based on the preference information; effecting delivery of the set of advertisements to the at least one user terminal; receiving from the at least one user terminal voting information indicative of an interest the user had in select advertisements of the set of advertisements when each of the select advertisements was being presented to the user via the at least one user terminal; and updating the preference information of the preference profile in light of the voting information. - View Dependent Claims (24, 25, 26, 27, 28, 29)
-
Specification