SYSTEM AND METHOD FOR TARGETED DELIVERY OF AVAILABLE SLOTS IN A DELIVERY NETWORK

• US 20100161425A1
• Filed: 08/10/2007
• Published: 06/24/2010
• Est. Priority Date: 08/10/2006
• Status: Abandoned Application

• Current Assignee: Targetspot, Inc.
• Original Assignee: Targetspot, Inc.
• Inventors: Sideman, Gil
• Application Number:
  US12/376,828
• Publication Number:
  US 20100161425A1
• Time in Patent Office: Days
• US Class Current: 705/14.660
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A system and method is provided for outputting a media stream including advertisements to a user at a user terminal, where advertisements are requested at a user terminal from a server and may be selected based on user parameters corresponding to the user.

Claims

1. A method comprising:

outputting a media stream to a user at a user terminal; and

at the user terminal, accepting advertisements from a server based on user parameters corresponding to the user.

2. The method of claim 1 comprising storing the advertisements separately from the media stream at the user terminal.

3. The method of claim 1 comprising detecting in the media stream a signal indicating that an advertisement may be inserted into the media stream.

4. The method of claim 1 comprising inserting the advertisements into the media stream.

5. The method of claim 4, wherein the advertisements are inserted in an advertisement pod.

6. The method of claim 4, wherein the advertisements are to replace default advertisements within the media stream.

7. The method of claim 4 comprising overlaying the media stream.

8. The method of claim 1 comprising, in response to a signal in the media stream, replacing a portion of the media stream with an advertisement.

9. The method of claim 1 comprising:

receiving an ordered sequence of advertisements; and

inserting the advertisements into the media stream according to the order of the advertisements in the sequence.

10. The method of claim 1 comprising accepting from the user at the user terminal a subset of the set of user parameters corresponding to the user.

11. The method of claim 1 comprising accepting advertisements from a server based on usage parameters corresponding to the user.

12-25. -25. (canceled)

26. A system comprising:

a user terminal comprising a media player to accept a media stream from a server and to output the media stream; and

a client side agent to request advertisements from a server, wherein the advertisements are selected based on user parameters corresponding to a user.

27. The system of claim 26 comprising a media server providing the media stream.

28. The system of claim 26 comprising an advertisement server providing the advertisements.

29. The system of claim 26, wherein the user terminal comprises a graphical user interface to accept a set of user parameters selected by the user.

30. The system of claim 26, wherein the user terminal comprises a graphical user interface outputting the advertisements.

31. The system of claim 26, wherein the client side agent is to insert the advertisements in the media stream.

32. The system of claim 29, wherein the advertisements are inserted in an advertisement pod.

33. The system of claim 29, wherein the advertisements replace default advertisements within the media stream.

34-46. -46. (canceled)

47. A device comprising:

a memory to store advertisements; and

a processor to output a media stream to a user, and to accept advertisements from a server based on user parameters corresponding to a user.

48. The device of claim 47 wherein the advertisements are stored separately from the media stream at the device.

49. The device of claim 47 wherein the processor is to detect in the media stream a signal indicating that an advertisement may be inserted into the media stream.

50. The device of claim 47 wherein the processor is to insert the advertisements into the media stream.

51. The device of claim 50 wherein the advertisements are inserted in an advertisement pod.

52. The device of claim 50 wherein the advertisements are to replace default advertisements within the media stream.

53. The device of claim 50 wherein the processor is to overlay the media stream.

54. The device of claim 47 wherein the processor is to, in response to a signal in the media stream, replace a portion of the media stream with an advertisement.

55. The device of claim 47 wherein the processor is to:

receive an ordered sequence of advertisements; and

insert the advertisements into the media stream according to the order of the advertisements in the sequence.

56. The device of claim 47 wherein the processor is to accept from the user at the user terminal a subset of the set of user parameters corresponding to the user.

57. The device of claim 47 wherein the processor is to accept advertisements from a server based on usage parameters corresponding to the user.

58. A method comprising:

at a media player being executed on a user terminal, accepting a media stream from a server and outputting the media stream; and

at a client side agent being executed on the user terminal, requesting advertisements from a server, wherein the advertisements are selected based on user parameters corresponding to a user.

59. The method of claim 58 wherein a media server provides the media stream and wherein an advertisement server provides the advertisements.

60. The method of claim 58, comprising the user terminal accepting via a graphical user interface a set of user parameters selected by the user.

61. The method of claim 58 comprising the user terminal outputting the advertisements via a graphical user interface.

62. The method of claim 58 comprising inserting the advertisements in the media stream.

63. The method of claim 58, wherein the advertisements are inserted in an advertisement pod.

64. The method of claim 58, wherein the advertisements replace default advertisements within the media stream.