METHOD AND APPARATUS FOR ADVERTISING AT THE SUB-ASSET LEVEL
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Abstract
The invention pertains to methods, systems, and apparatus for enabling advertisers to identify and purchase advertising as a function of subject matter, particularly, although not necessarily, at the sub-asset level and according to an ontology particularly adapted to the interests of advertisers in media. In accordance with certain aspects of the invention, advertising may be sold at the sub-asset level, rather than at the asset level. In accordance with other aspects of the invention, a system is provided that permits advertisers to search media items for advertising opportunities, including the ability to browse through an ontology specifically adapted to the purpose of identification of advertising opportunities within media. Even further, in accordance with other aspects of the invention, a search engine is provided to facilitate searching for advertising opportunities within multimedia content using keyword searching and faceted searching of the ontology and the like. The invention also can be used for identifying media items for purposes unrelated to advertising.
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Citations
32 Claims
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1. -3. (canceled)
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4. A method of providing advertising opportunities within media assets at a sub-asset level, the method comprising:
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creating an ontology for classifying media according to a subject matter of the media content; segmenting the media assets into media segments as a function of subject matter in accordance with the ontology and classifying the segments within the ontology; and enabling advertisers to search the media segments within the ontology for media segments pertaining to a specific subject matter. - View Dependent Claims (5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A computer readable medium, storing computer-executable instructions for performing the following:
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providing an ontology for classifying media according to a subject matter of the media content; segmenting the media assets into media segments as a function of subject matter and classifying the segments within the ontology; and enabling advertisers to search the media segments within the ontology for media segments pertaining to a specific subject matter. - View Dependent Claims (16, 17, 18, 19, 20)
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21. -27. (canceled)
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28. A video program method, comprising:
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segmenting, by a computing device, a video, audio, or audiovisual program into a plurality of time segments; assigning one or more different ontological classifications to different ones of the time segments; storing, in a database, information identifying the time segments and corresponding ontological classifications; and enabling an ontological search through the database to identify program time segments matching input criteria. - View Dependent Claims (29, 30, 31, 32)
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Specification