MOBILE DEVICE AND METHOD FOR PROVIDING LOGGING AND REPORTING OF USER-DEVICE INTERACTION

• US 20100161506A1
• Filed: 12/18/2009
• Published: 06/24/2010
• Est. Priority Date: 12/19/2008
• Status: Abandoned Application

• Current Assignee: Nurago GmbH (Nielsen Holdings plc)
• Original Assignee: Nurago GmbH (Nielsen Holdings plc)
• Inventors: Körber, Sven, Pohle, Nikolaus, Knauer, Thomas, Lew, Gavin, Bosenick, Tim
• Application Number:
  US12/641,850
• Publication Number:
  US 20100161506A1
• Time in Patent Office: Days
• US Class Current: 705/347
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0282 Rating or review of business operators or products

Abstract

An apparatus and method of conducting a study involving user interaction with mobile devices includes installing an application program executable by a processor for performing steps of the method on a mobile device, collecting and logging data pertaining to the mobile device, querying the user in response to a trigger event of the mobile device to which the logged data pertains, and collecting and logging feedback from the user, via user interaction with the mobile device, in response to the query.

Claims

1. A method of conducting a study involving user interactions with mobile devices, the method comprising:

installing a program executable by a processor for performing steps of the method on a mobile device;

collecting and logging data pertaining to the mobile device;

querying the user in response to a trigger event of the mobile device to which the logged data pertains; and

collecting and logging feedback from the user, via user interaction with the mobile device, in response to the query.

2. The method of claim 1, further comprising transmitting the logged data and user feedback to a central server.

3. The method of claim 2, wherein transmitting the logged data and user feedback is performed upon collection of an entry of the logged data and user feedback.

4. The method of claim 2, wherein transmitting the logged data and user feedback is performed after a plurality of entries of logged data and user feedback have been collected.

5. The method of claim 1, wherein the program is installed in response to the user'"'"'s selection of a download link contained in an SMS message inviting the user to participate in the study.

6. The method of claim 1, wherein the logging of data is triggered by a particular pre-defined user interaction with the mobile device.

7. The method of claim 1, wherein querying the user is triggered by a particular pre-defined user interaction with the mobile device.

8. The method of claim 7, wherein the particular pre-defined user interaction comprises visiting a web site using a web browser.

9. The method of claim 1, further comprising uninstalling the program from the mobile device when the study is completed.

10. The method of claim 1, further comprising normalizing the logged data to compensate for differences between the mobile device to which the logged data pertains and other mobile devices with which other users participating in the study interact.

11. The method of claim 1, further comprising correlating the logged data pertaining to the mobile device and the logged feedback from the user in response to the query.

12. A method of conducting a study involving user interactions with mobile devices, the method comprising:

transmitting to a mobile device a program executable by a processor for performing steps of the method for installation on the mobile device;

retrieving logged data pertaining to the mobile device; and

retrieving logged feedback collected from the user in response to a query triggered by an event of the mobile device to which the logged data pertains, the feedback collected via user interaction with the mobile device.

13. The method of claim 12, wherein the retrieved logged data and user feedback is transmitted over a wireless network by the mobile device.

14. The method of claim 12, further comprising transmitting an SMS message to the mobile device inviting the user to participate in the study, and wherein transmitting the program is in response to user'"'"'s selection of a download link contained in the SMS message.

15. The method of claim 12, further comprising remotely uninstalling the program from the mobile device when the study is completed.

16. The method of claim 12, further comprising normalizing the logged data to compensate for differences between the mobile device to which the logged data pertains and other mobile devices with which other users participating in the study interact.

17. The method of claim 12, further comprising correlating the logged data pertaining to the mobile device and the logged feedback collected from the user in response to the query.

18. The method of claim 12, further comprising querying the user.

19. The method of claim 12, further comprising analyzing the logged data and logged feedback and outputting an analysis result.

20. The method of claim 12, further comprising defining the query and a trigger to cause the query to be presented to the user.

21. A mobile device for conducting a study involving user interactions with mobile devices, the mobile device comprising:

a processor that executes instructions of a software program;

a communications interface that communicates with a central server over a network, the communications interface communicatively coupled with the processor; and

a memory communicatively coupled with the processor, the memory having stored thereon a program executable by the processor for performing a method of conducting a study involving user interactions with mobile devices, the method comprising;

collecting and logging data pertaining to the mobile device;

querying the user in response to a trigger event of the mobile device to which the logged data pertains; and

collecting and logging feedback from the user, via user interaction with the mobile device, in response to the query.

22. A computer-readable storage medium having stored thereon a program executable by a processor for performing a method of conducting a study involving user interactions with mobile devices, the method comprising:

transmitting to a mobile device a program executable by a processor for performing steps of the method for installation on the mobile device;

retrieving logged data pertaining to the mobile device; and

retrieving logged feedback collected from the user in response to a query triggered by an event of the mobile device to which the logged data pertains, the feedback collected via user interaction with the mobile device.