MERCHANT OFFER PROGRAM

• US 20100169170A1
• Filed: 10/22/2009
• Published: 07/01/2010
• Est. Priority Date: 08/30/2007
• Status: Abandoned Application

• Current Assignee: Visa USA, Inc. (Visa, Inc.)
• Original Assignee: Visa USA, Inc. (Visa, Inc.)
• Inventors: Fordyce, Edward W. III, Suarez, Sarah Pankratz, Yoder, Jeanette M., Shepard, David Chauncey, Amaro, Leigh, Patel, Karteek Hasmukh
• Application Number:
  US12/604,322
• Publication Number:
  US 20100169170A1
• Time in Patent Office: Days
• US Class Current: 705/14.170
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0215 Including financial accounts

Abstract

A value of an incentive in a loyalty program is debited from a funding balance and credited to an account used in a transaction that qualifies for the incentive. A computing device receives a plurality of transactions upon accounts issued to account holders by corresponding issuers. After the transactions that qualify for the incentive are cleared and settled, funds matching the value of the incentive is transferred from a funding balance of the sponsor of the incentive to the account used in the qualified transaction. The issuer'"'"'s interchange fee remains intact after the credit is applied.

Claims

1. In a system that includes a computing device processing a plurality of transactions each characterized by a merchant and an account holder engaging in the transaction upon an account that an issuer has issued to the account holder and each said transaction qualifying for an incentive from among a plurality of said incentives in a loyalty program, a computer implemented method comprising:

subsequent to a clearing and settling of a first said transaction that qualifies for a first said incentive, electronically forming, at the computing device;

a first transmission including a first request to debit a value of the first said incentive from a funding balance of a sponsor;

and

a second transmission including a second request to credit the value to a first said account that was debited a full ticket price of the first said transaction, wherein;

the first transmission is for delivery to the sponsor;

the second transmission is for delivery to the issuer of the first said account;

the issuer of the first account receives an interchange fee associated with the debiting of the full ticket price of the first said transaction from the first account;

and

the interchange fee remains intact with the issuer of the first account after the value is credited to the first said account.

2. The computer implemented method as defined in claim 1, wherein the second transmission includes sufficient data for the issuer of the first said account to credit the value to the first said account within an automated process.

3. The computer implemented method as defined in claim 1, further comprising electronically facilitating, at the computing device, a transfer of funds matching the value from the funding balance of the sponsor to the first said account.

4. The computer implemented method as defined in claim 3, wherein the electronically facilitating the transfer includes electronically receiving funds from the funding balance in a form selected from:

a wire funds transfer;

an Automated Clearing House (ACH) funds transfer;

a funding Bank Identification Number (BIN) funds transfer; and

a combination thereof.

5. The computer implemented method as defined in claim 1, further comprising, for each said transaction:

electronically receiving, at the computing device, an authorization request associated with the each said transaction, wherein the authorization request is electronically received from an acquirer of the merchant engaged in the each said transaction;

electronically forwarding, at the computing device, the authorization request to the issuer of the account upon which the each said transaction is payable;

electronically receiving, at the computing device, an authorization response of the issuer of the account upon which the each said transaction is payable, wherein the authorization response is responsive to the authorization request;

electronically forwarding, at the computing device, the authorization response to the acquirer;

electronically receiving, at the computing device from the acquirer, a request to clear and settle the each said transaction;

electronically forwarding, at the computing device, the request to clear and settle to the issuer of the account upon which the each said transaction is payable;

and

electronically facilitating, at the computer device, the clearing and settling of the each said transaction including facilitating;

a transfer of currency up to the full ticket price of the each said transaction from the account upon which the each said transaction is payable to the merchant engaged in the each said transaction; and

processing of the corresponding said interchange fee from the merchant engaged in the each said transaction to the issuer of the account upon which the each said transaction is payable.

6. The computer implemented method as defined in claim 1, further comprising:

electronically receiving, at the computing device, a rule usable to determine the value of the first said incentive; and

electronically determining, at the computing device, the value for the first said incentive based on the received said rule.

7. The computer implemented method as defined in claim 1, further comprising electronically receiving, at the computing device, a third request to register the first said account in the loyalty program, wherein the third request includes a first account identifier of the first said account.

8. The computer implemented method as defined in claim 7, wherein:

the first said incentive includes funds to be transferred to the account holder that engages in the first said transaction with a specified said merchant;

and

the computer implemented method further comprises, prior to said forming of each of the first transmission and the second transmission;

electronically receiving, at the computing device, a plurality of said transactions conducted with a plurality of said merchants upon respective said accounts of corresponding said account holders, wherein each received said transaction includes;

a merchant identifier associated with the merchant engaged in the each received said transaction;

the account identifier of the corresponding account upon which the each received said transaction is payable; and

for each received said transaction, electronically determining, at the computing device, when the each received said transaction is the first said transaction that qualifies for the first said incentive by comparing;

the account identifier included in the each received said transaction with the first account identifier to find a match; and

the merchant identifier included in the each received said transaction with the merchant identifier of the specified said merchant.

9. The computer implemented method as defined in claim 1, wherein the sponsor of the first said incentive is the merchant that engaged in the first said transaction with the account holder.

10. The computer implemented method as defined in claim 1, further comprising determining the value of the first said incentive based on the full ticket price of the first said transaction.

11. A computer implemented method comprising:

electronically receiving, at a computing device, a plurality of transactions each characterized by a merchant and an account holder engaging in the transaction upon an account that an issuer has issued to the account holder;

electronically receiving, at the computing device, a rule for determining a value for an incentive in a loyalty program incentivizing one said account holder to engage in one said transaction with a participating said merchant in the loyalty program;

for each received said transaction, electronically determining, at the computing device, when the each received said transaction qualifies for the incentive;

for each received said transaction that qualifies for the incentive, electronically determining, at the computing device, the value of the incentive based on the received rule;

and

subsequent to a clearing and settling of a first qualified said transaction, forming, at the computing device;

a first transmission including a first request to debit the determined said value from a funding balance of the participating said merchant engaged in the first qualified said transaction;

and

a second transmission including a second request to credit the determined said value to a first said account that was debited a full ticket price of the first qualified said transaction, wherein;

the first transmission is for delivery to the participating said merchant; and

the second transmission is for delivery to the issuer of the first said account.

12. The computer implemented method as defined in claim 11, wherein:

the issuer of the first account receives an interchange fee associated with the debiting of the full ticket price from the first account;

and

the interchange fee remains intact with the issuer of the first account after the determined value is credited to the first said account.

13. The computer implemented method as defined in claim 11, wherein the electronically receiving the plurality of transactions includes:

electronically receiving, at the computing device, an authorization request associated with the each said transaction, wherein the authorization request is electronically received from an acquirer of the merchant engaged in the each said transaction;

electronically forwarding, at the computing device, the authorization request to the issuer of the account upon which the each said transaction is payable;

electronically receiving, at the computing device, an authorization response of the issuer of the account upon which the each said transaction is payable, wherein the authorization response is responsive to the authorization request;

electronically forwarding, at the computing device, the authorization response to the acquirer;

electronically receiving, at the computing device from the acquirer, a request to clear and settle the each said transaction;

electronically forwarding, at the computing device, the request to clear and settle to the issuer of the account upon which the each said transaction is payable;

and

electronically facilitating, at the computer device, the clearing and settling of the each said transaction including facilitating;

a transfer of currency up to the full ticket price from the account upon which the each said transaction is payable to the merchant engaged in the each said transaction; and

processing of the corresponding said interchange fee from the merchant engaged in the each said transaction to the issuer of the account upon which the each said transaction is payable.

14. The computer implemented method as defined in claim 11, wherein:

each received said transaction includes a merchant identifier associated with the merchant engaged in the each received said transaction;

the participating said merchant is associated with a corresponding said merchant identifier;

and

the electronically determining when the each received said transaction qualifies for the first said incentive includes comparing the merchant identifier included in the each received said transaction with the merchant identifier of the participating said merchant.

15. The computer implemented method as defined in claim 11, further comprising facilitating a transfer of funds matching the determined said value from the funding balance to the first account, wherein the facilitating the transfer includes receiving the funds from the funding balance in a form selected from:

a wire funds transfer;

an Automated Clearing House (ACH) funds transfer;

a funding Bank Identification Number (BIN) funds transfer; and

a combination thereof.

16. A server including a processor and a computer readable medium storing computer readable code that, when executed by the processor, causes the server to perform a method comprising:

electronically receiving a plurality of transactions each;

characterized by a merchant and an account holder engaging in the transaction upon an account that an issuer has issued to the account holder;

and

qualifying for an incentive from among a plurality of said incentives in a loyalty program;

subsequent to a clearing and settling of a first said transaction qualifying for a first said incentive, forming;

a first transmission including a first request to debit funds matching a value of the first said incentive from a funding balance of the merchant engaged in first said transaction;

and

a second transmission including a second request to credit funds matching the value of the first said incentive to a first said account that was debited a full ticket price of the first said transaction, wherein;

the first transmission is for delivery to an acquirer of the merchant engaged in the first said transaction;

the second transmission is for delivery to the issuer of the first said account;

the issuer of the first account receives an interchange fee associated with the debiting of the full ticket price from the first account;

and

the interchange fee remains intact with the issuer of the first account after the value is credit to the first said account.

17. The server as defined in claim 16, wherein the computer readable medium further stores computer readable code that, when executed by the processor, causes the server to perform the method further comprising facilitating a transfer of the funds from the funding balance to the first account.

18. The server as defined in claim 16, wherein the receiving the plurality of transactions includes:

receiving an authorization request associated with each said transaction, wherein the authorization request is electronically received from an acquirer of the merchant engaged in the each said transaction;

forwarding the authorization request to the issuer of the account upon which the each said transaction is payable;

receiving an authorization response of the issuer of the account upon which the each said transaction is payable, wherein the authorization response is responsive to the authorization request;

forwarding the authorization response to the acquirer;

receiving, from the acquirer, a request to clear and settle the each said transaction;

forwarding the request to clear and settle to the issuer of the account upon which the each said transaction is payable;

and

facilitating the clearing and settling of the each said transaction including facilitating;

a transfer of currency up to the full ticket price from the account upon which the each said transaction is payable to the merchant engaged in the each said transaction; and

processing the corresponding said interchange fee from the merchant engaged in the each said transaction to the issuer of the account upon which the each said transaction is payable.

19. The server as defined in claim 16, wherein the computer readable medium further stores computer readable code that, when executed by the processor, causes the server to perform the method further comprising:

electronically receiving a rule for determining the value for the first said incentive;

electronically determining the value for the first said incentive based on the received rule.

20. The server as defined in claim 16, wherein the computer readable medium further stores computer readable code that, when executed by the processor, causes the server to perform the method further comprising facilitating a transfer of the funds:

from the funding balance of the merchant engaged in the first said transaction; and

to the first said account.