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Optimization of Targeted Advertisements Based on User Profile Information

  • US 20100169175A1
  • Filed: 03/11/2010
  • Published: 07/01/2010
  • Est. Priority Date: 10/30/2006
  • Status: Active Grant
First Claim
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1. A method of targeting based on user information, the method comprising:

  • identifying a set of keywords associated with content information requested by a user over a network;

    retrieving user profile keywords for said user;

    generating a set of modified keywords from said set of keywords associated with content information and said user profile keywords;

    retrieving advertising information corresponding to said set of modified keywords;

    retrieving user profile information associated with said user, said user profile information comprising at least one matrix that comprises, for said set of modified keywords and said advertising information, click-through-rates (“

    CTR”

    ) associated with said user and a bid price for said advertising information;

    filtering said advertising information to select advertisements based on said bid price for said advertising information and said corresponding CTR identified in said matrix for said set of modified keywords; and

    providing said advertising information selected to be displayed for said user in connection with said content information.

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