METHOD FOR TRACKING USER BEHAVIOR AND TO DISPLAY ADVERTISEMENTS
First Claim
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1. A system for displaying user behavior based commercial content on a client computing system, the system comprisinga behavior tracker installed on the client computing system for collecting a behavioral information pertaining to a user;
- a client application installed on the client computing system for requesting a display of commercial content from the behavior tracker based on the behavioral information;
a commercial content server for receiving a request for commercial content from the behavior tracker based on the behavioral information; and
a display module installed on the client computing system to display the commercial content.
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Abstract
The present invention relates generally to a method and system for displaying advertisements on a client computing device and specifically to a method and system for analyzing user behavior and targeting advertisements based on the user behavior.
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Citations
33 Claims
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1. A system for displaying user behavior based commercial content on a client computing system, the system comprising
a behavior tracker installed on the client computing system for collecting a behavioral information pertaining to a user; -
a client application installed on the client computing system for requesting a display of commercial content from the behavior tracker based on the behavioral information; a commercial content server for receiving a request for commercial content from the behavior tracker based on the behavioral information; and a display module installed on the client computing system to display the commercial content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for displaying user behavior based commercial content on a client computing system, the system comprising
a behavior tracker installed on the client computing system for collecting a behavioral information pertaining to a user; -
a client application installed on the client computing system for requesting the behavioral information from the behavior tracker, the client application sending the behavioral information received from the behavior tracker to a commercial content server to request for commercial content; a display module installed on the client computing system to display the commercial content received from the commercial content server. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
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20. A system for displaying user behavior based commercial content on a client computing system, the system comprising:
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a behavior tracker installed on the client computing system for collecting a behavioral information pertaining to a user; a commercial content server for receiving the behavioral information from the behavior tracker, the commercial content server and behavior tracker storing a unique identifier per user; a client application installed on the client computing system for obtaining the unique identifier from the behavior tracker and requesting for commercial content from the commercial content server based on the unique identifier; and a display module installed on the client computing system to display the commercial content received from the commercial content server. - View Dependent Claims (21, 22, 23, 24, 25, 26)
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27. A method for displaying user behavior based commercial content on a client computing system, the method comprising:
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collecting a behavioral information pertaining to a user by a behavior tracker installed on the client computing system; storing the behavioral information per user against a unique identifier; receiving a request for obtaining commercial content at a commercial content server, based on at least one of the behavioral information and the unique identifier; obtaining commercial content; and displaying the commercial content alongside or within a client application - View Dependent Claims (28, 29, 30, 31, 32, 33)
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Specification