Method and System for Implementing User Generated Preferences in a Communication System
First Claim
1. A method of discovering user preferences in a targeted content delivery system, comprising:
- displaying, in a graphical user interface (GUI), a question and answer panel comprising a simple question and a plurality of graphical elements each representing a separate answer to the question, wherein the question and answers do not invoke any private personal information of the user;
receiving an answer from the user in the form of a user selection of a graphical element selected by the user through the GUI;
creating an anonymous device identifier (ID) that associates the answer to the user;
storing the answer data referenced by the device identifier in a data store; and
setting a protocol in a network routing device to tag network traffic bound for a remote Internet-based content service based on the user'"'"'s answer.
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Abstract
Embodiments of a distributed network system that implements a user-generated preferences (UGP) method to obtain meaningful data regarding user choices and profile data are described. The UGP process is implemented as an interactive application used to understand and segment internet users through graphical question and answer methodology. Over time as internet users participate and interact with the application more preferences are discovered which creates a silo, or profile, of information unique to each user. The interactive question and answer structure is directed to consumer users who are accessing specific websites or browsing the Internet. The UGP process provides the ability for a content provider to engage the user at several different times during the web browsing session, each in a slightly different way, but each in an equivalently engaging way.
61 Citations
23 Claims
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1. A method of discovering user preferences in a targeted content delivery system, comprising:
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displaying, in a graphical user interface (GUI), a question and answer panel comprising a simple question and a plurality of graphical elements each representing a separate answer to the question, wherein the question and answers do not invoke any private personal information of the user; receiving an answer from the user in the form of a user selection of a graphical element selected by the user through the GUI; creating an anonymous device identifier (ID) that associates the answer to the user; storing the answer data referenced by the device identifier in a data store; and setting a protocol in a network routing device to tag network traffic bound for a remote Internet-based content service based on the user'"'"'s answer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method of compiling user preferences for use by targeted content providers, comprising:
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displaying, in a graphical user interface (GUI), a first question and answer panel comprising a simple question and a plurality of graphical elements each representing a separate answer to the question, wherein the question and answers do not invoke any non-objective personal information of the user; receiving a first answer from the user in the form of a user selection of a graphical element selected by the user through the GUI; creating a first anonymous device identifier (ID) that associates the first answer to the user; displaying a second question and answer panel to the user in response to the first answer; storing the first and second answers in a data store referenced by the anonymous device ID; using the first and second answer to construct a user profile of the user; and providing the user profile information to a content provider to facilitate optimization of delivery of targeted content to the user based on the user'"'"'s profile information. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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Specification