ACCESSING AN EVENT-BASED MEDIA BUNDLE

• US 20100169933A1
• Filed: 12/31/2008
• Published: 07/01/2010
• Est. Priority Date: 12/31/2008
• Status: Abandoned Application

• Current Assignee: Motorola Mobility, Inc. (Lenovo Group Ltd.)
• Original Assignee: Motorola, Inc. (Motorola Solutions, Inc.)
• Inventors: Wang, Yong, Wang, Wei, Li, Dongge, Taskiran, Cuneyt M., Li, Renxiang
• Application Number:
  US12/347,360
• Publication Number:
  US 20100169933A1
• Time in Patent Office: Days
• US Class Current: 725/61
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Disclosed is a “bundle” of event-related multi-media content items provided to a customer of the event. The customer navigates through the bundle, tracks down selections of interest to himself, and “consumes” them. In some embodiments, the multi-media content items include recorded video clips, interviews, and other background information. Other content items can be live video feeds of the event taken from various viewpoints. Advertising for merchandise related to the event can be included. Some of the multi-media content items are designed to enhance the customer'"'"'s experience of the event or to build loyalty. The media bundle is updated during the course of the event, removing items no longer of interest and adding new ones to keep the customer engaged. When the event is over, the media bundle can continue to operate to provide event recaps, post-event interviews, schedules for future events, and opportunities to purchase tickets for those future events.

Claims

1. A method for accessing an event-based media bundle, the event-based media bundle comprising a plurality of links to content items associated with an event and links between content items, the method comprising:

receiving at least a portion of the event-based media bundle;

presenting a media-bundle interface to a user;

receiving from the user interface commands to select links to navigate through the event-based media bundle and to consume content items linked to the event-based media bundle; and

responding to the received commands.

2. The method of claim 1 wherein the media bundle is based on an event selected from the group consisting of:

a visit to a venue, a sporting event, a musical performance, a theatrical performance, a class, and a museum exhibit.

3. The method of claim 1 wherein content items are selected from the group consisting of:

a live video feed, a live audio feed, recorded video, recorded audio, an image, text-based information, a coupon, a user poll, advertising, and metadata.

4. The method of claim 1 wherein the event-based media bundle comprises a content item.

5. The method of claim 1 wherein the event-based media bundle comprises at least a portion of the media-bundle interface.

6. The method of claim 1 wherein receiving at least a portion of the event-based media bundle comprises receiving via broadcast or multicast over a communications network.

7. The method of claim 1 wherein responding to the received commands comprises receiving a selected content item over a communications network.

8. The method of claim 1 further comprising:

registering with a provider of the event-based media bundle.

9. The method of claim 1 further comprising:

receiving an update to the event-based media bundle during the event.

10. A device for accessing an event-based media bundle, the event-based media bundle comprising a plurality of links to content items associated with an event and links between content items, the device comprising:

a transceiver for receiving at least a portion of the event-based media bundle;

a memory operatively coupled to the transceiver and configured for storing at least a portion of the event-based media bundle; and

a processor operatively coupled to the transceiver and to the memory and configured for presenting a media-bundle interface to a user, for receiving from the user interface commands to select links to navigate through the event-based media bundle and to consume content items linked to the event-based media bundle, and for responding to the received commands.

11. The device of claim 10 wherein the device is selected from the group consisting of:

a cellular telephone, a personal digital assistant, a computer, a set-top box.

12. The device of claim 10 wherein the transceiver is further configured for:

receiving a selected content item over a communications network.

13. The device of claim 10 wherein the transceiver is further configured for:

receiving an update to the event-based media bundle during the event.

14. A method for producing an event-based media bundle, the method comprising:

selecting a plurality of content items associated with an event;

adding to the event-based media bundle links to the selected content items;

adding to the event-based media bundle links between some of the selected content items; and

publishing the event-based media bundle.

15. The method of claim 14 further comprising:

transmitting at least a portion of the event-based media bundle via broadcast or multicast over a communications network.

16. The method of claim 14 further comprising:

producing and transmitting an update to the event-based media bundle during the event.