Methods for Measuring Emotive Response and Selection Preference

• US 20100174586A1
• Filed: 03/18/2010
• Published: 07/08/2010
• Est. Priority Date: 09/07/2006
• Status: Abandoned Application

• Current Assignee: Charles John Berg, Jr., David Keith Ewart, Nick Robert Harrington
• Original Assignee: Charles John Berg, Jr., David Keith Ewart, Nick Robert Harrington
• Inventors: Harrington, Nick Robert, Berg, Charles John JR., Ewart, David Keith
• Application Number:
  US12/726,658
• Publication Number:
  US 20100174586A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls

Abstract

The present invention relates generally to consumer research methods for measuring emotive response to visual stimuli.

Claims

1. A method of obtaining consumer research data comprising the steps:

(a) presenting a visual stimulus to a consumer, wherein the visual stimulus comprises a vertically flipped image of the consumer;

(b) collecting eye gazing data from the consumer while presenting the visual stimulus to the consumer.

2. The method according to claim 1 further comprising the step of collecting biometric data from the consumer while presenting the visual stimulus to the consumer.

3. The method of claim 2, wherein the method further comprises the step of translating the collected biometric data to an emotional metric data.

4. The method of claim 2, wherein the biometric data is chosen from brain function activity data, voice recognition data, body language data, cardiac data, ocular data or combinations thereof.

5. The method of claim 2, wherein the biometric data comprises paralanguage.

6. The method of claim 1, wherein the visual stimulus comprises the consumer participating in a task associated with personal grooming and/or a product'"'"'s usage.

7. A method of obtaining consumer research data comprising the steps;

(a) presenting a visual stimulus to a consumer, wherein the visual stimulus comprises a vertically flipped image of the consumer;

(b) defining an area of interest (AOI) in the visual stimulus;

(c) collecting eye gazing data from the consumer while presenting the visual stimulus to the consumer;

(d) collecting biometric data from the consumer while presenting the visual stimulus to the consumer; and

(e) associating the collected biometric data and the collected eye gazing data in relation to the AOI.

8. The method of claim 7, further comprising the steps:

(a) indicating the AOI as an AOI indicium on the graphic;

(b) indicating the associated collected biometric data as a biometric data indicium on the graphic;

(c) indicating the associated collected eye gazing data as an eye gazing data indicium on the graphic.

9. The method of claim 7, wherein the biometric data is chosen from brain function activity data, voice recognition data, body language data, cardiac data, ocular data, or combinations thereof.

10. The method of claim 7, wherein the biometric data comprises paralanguage.

11. The method of claim 7, further comprising the step of obtaining answer(s) from the consumer in response to a consumer questionnaire comprising one or more psychometric, psychographic questions.

12. The method of claim 7, further comprising the step of collecting face direction data from the consumer while presenting the visual stimulus to the consumer.

13. The method of claim 7, wherein the visual stimulus comprises the consumer participating in a task associated with personal grooming and/or a product'"'"'s usage.

14. Apparatus for capturing consumer behavior comprising:

a) an image capturing element disposed to capture at least a single image of a consumer;

b) an image flipping element adapted to flip a captured image along a vertical axis creating a mirror image of the consumer;

c) an image display element disposed to display the flipped image to the consumer;

d) an eye-tracking element disposed to capture consumer eye-tracking data as the consumer views the displayed image.

15. The apparatus according to claim 14 further comprising a physiological measurement collection element.

16. The apparatus according to claim 14 wherein the eye-tracking element is un-tethered.