Methods and systems for providing targeted marketing over the internet

• US 20100174602A1
• Filed: 03/04/2010
• Published: 07/08/2010
• Est. Priority Date: 02/21/2002
• Status: Abandoned Application

• Current Assignee: Escalate, Inc. (Escalate Retail Co.)
• Original Assignee: Blue Martini Software, Inc. (Escalate Retail Co.)
• Inventors: Zweben, Monte, Norman, James D.
• Application Number:
  US12/717,192
• Publication Number:
  US 20100174602A1
• Time in Patent Office: Days
• US Class Current: 705/14.410
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system, method and computer-readable medium for providing customized content to at least one prospective customer are disclosed. In one embodiment, the method includes the step of creating a personalized portal page in a database by aggregating corporate information relevant to a prospect'"'"'s business interest. Next, the method directs the personalized portal page to the prospect. Once the prospect accesses the portal and reviews the content, the present system then gathers prospect behavior data. Next, a report based on the prospect behavior data is generated, and then the personalized portal page is modified in response to the behavior data.

Claims

1. A method comprising:

providing customized content to at least one prospective customer by selecting a category for the customer, where the category indicates an informational interest of the customer, said informational interest being based on said category;

using said category, using a computer for creating a personalized web page by aggregating plural items of information relevant to said informational interest, where first customer s with a first informational interest from a first category are offered a first set of items of information comprising said web page, and second customers with a second informational interest from a second category are offered a second set of items of information comprising said web page different than the first set of items of information, and where said first customers with a first informational interest are prevented from accessing said second set of items of information, and said second customers with said second informational interest are prevented from accessing said first set of items of information;

based on a request from the customer, providing the personalized web page to the prospect such that said first customers receive a different web page than said second customers;

monitoring actions taken by the customers on the web page, including monitoring which of said first set of items of information are accessed by the first customer and separately monitoring which of said second set of items of information are accessed by the second customer and gathering behavior data based on said monitoring; and

modifying the first set of items of information and said second set of items of information based on said behavior data to create a first modified set of information for customers with said first informational interest and to create a second modified set of information for customers with said second informational interest and creating a modified web page for said first customer based on said modified first set of items of information, and creating a modified web page for said second customer based on said modified second set of items of information.

2. The method of claim 1, further comprising granting access to a user if the user has proper identification information.

3. The method of claim 1, wherein the modifying further comprises:

determining aggregated information that has a positive impact on the prospect; and

including the aggregated information that has a positive impact in portal pages for subsequent prospects.

4. The method of claim 1, wherein the modifying further comprises:

determining aggregated information that has a negative impact on the prospect; and

excluding the aggregated information that has a negative impact from future portal pages.

5. The method of claim 1, wherein the prospect behavior data comprises:

an identity of a prospect;

an identity of a web page visited by the prospect; and

a number of times the prospect visited the web page.

16. A method as in claim 1, further comprising generating a report based on the prospect behavior data.

17. A method as in claim 1, wherein said monitoring actions comprises monitoring an amount of time that a document was reviewed by a viewer.

6. An apparatus for providing customized content to at least one prospective customer, the apparatus comprising:

a web server, controlling selection of a category for the customer, where the category indicates an informational interest of the customer, said informational interest being based on said category, said web server creating a personalized web page by aggregating plural items of information relevant to said informational interest, where first customer s with a first informational interest from a first category are offered a first set of items of information comprising said web page, and second customers with a second informational interest from a second category are offered a second set of items of information comprising said web page different than the first set of items of information, and where said first customers with a first informational interest are prevented from accessing said second set of items of information, and said second customers with said second informational interest are prevented from accessing said first set of items of information, said web server, said web server providing the personalized web page to the prospect such that said first customers receive a different web page than said second customers;

said web server monitoring actions taken by the customers on the web page, including monitoring which of said first set of items of information are accessed by the first customer and separately monitoring which of said second set of items of information are accessed by the second customer and gathering behavior data, and modifying the first set of items of information and said second set of items of information based on said behavior data to create a first modified set of information for customers with said first informational interest and to create a second modified set of information for customers with said second informational interest and creating a modified web page for said first customer based on said modified first set of items of information, and creating a modified web page for said second customer based on said modified second set of items of information.

7. The apparatus of claim 6, wherein the web server grants access to a user if the user has proper identification information.

8. The apparatus of claim 6, wherein web server determines the aggregated information that has a positive impact on the prospect;

and means for including the aggregated information that has a positive impact in portal pages for subsequent prospects.

9. The apparatus of claim 6, wherein the web server determines the aggregated information that has a negative impact on the prospect;

and means for excluding the aggregated information that has a negative impact from future portal pages.

10. The apparatus of claim 6, wherein the prospect behavior data comprises:

an identity of a prospect;

an identity of a web page visited by the prospect; and

a number of times the prospect visited the web page.

18. An apparatus as in claim 6, wherein said web server generates a report based on the prospect behavior data.

19. An apparatus as in claim 6, wherein said web server monitors an amount of time that a document was reviewed by a viewer.

11. A computer-readable medium containing instructions executable by a computer to direct customized content to at least one prospective customer, the method comprising:

providing customized content to at least one customer by selecting a category for the prospective customer, where the category indicates an informational interest of the customer, said informational interest being based on said category;

using said category, creating a personalized web page by aggregating plural items of information relevant to said informational interest, where first customer s with a first informational interest from a first category are offered a first set of items of information comprising said web page, and second customers with a second informational interest from a second category are offered a second set of items of information comprising said web page different than the first set of items of information, and where said first customers with a first informational interest are prevented from accessing said second set of items of information, and said second customer s with said second informational interest are prevented from accessing said first set of items of information;

based on a request from the customer, providing the personalized web page to the prospect such that said first customers receive a different web page than said second customers;

monitoring actions taken by the customers on the web page, including monitoring which of said first set of items of information are accessed by the first customer and monitoring which of said second set of items of information are accessed by the second customer and gathering behavior data based on said monitoring; and

modifying the first set of items of information and said second set of items of information based on said behavior data to create a first modified set of information for customers with said first informational interest and to create a second modified set of information for customers with said second informational interest and creating a modified web page for said first customer based on said modified first set of items of information, and creating a modified web page for said second customer based on said modified second set of items of information

12. The computer-readable medium of claim 11, further comprising granting access to a user if the user has proper identification information.

13. The computer-readable medium of claim 11, wherein modifying further comprises:

determining aggregated information that has a positive impact on the prospect; and

including the aggregated information that has a positive impact in portal pages for subsequent prospects.

14. The computer-readable medium of claim 11, wherein modifying further comprises:

determining aggregated information that has a negative impact on the prospect; and

excluding the aggregated information that has a negative impact from future portal pages.

15. The computer-readable medium of claim 11, wherein the prospect behavior data comprises:

an identity of a prospect;

an identity of a web page visited by the prospect; and

a number of times the prospect visited the web page.

20. A medium as in claim 11, further comprising instructions for generating a report based on the prospect behavior data

21. A medium as in claim 11, wherein said monitoring actions comprises monitoring an amount of time that a document was reviewed by a viewer.