RELEVANCE IMPROVEMENTS FOR IMPLICIT LOCAL QUERIES
First Claim
1. A computer-implemented method for generating localized search results for user queries having implicit local intent, the method comprising:
- receiving a query from a user;
determining a location of computing device associated with the user;
utilizing both the query and the computing device'"'"'s location to determine if an implicit local intent is present;
upon determining that an implicit local intent is present, utilizing a search engine to determine at least one local, location-specific result for the received query; and
presenting the at least one local, location-specific result for the received query.
2 Assignments
0 Petitions
Accused Products
Abstract
Computer systems, methods, and media improving the relevance of the search results presented to a user for queries having an implicit local intent are provided. Utilizing the systems and methods described herein locally-biased queries are identified, despite such queries being void of any location-specific terms. A location of a computing device associated with the user is determined and localized web search results associated with the data item pair comprising the input query and the user'"'"'s determined location are generated and presented to the user.
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Citations
20 Claims
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1. A computer-implemented method for generating localized search results for user queries having implicit local intent, the method comprising:
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receiving a query from a user; determining a location of computing device associated with the user; utilizing both the query and the computing device'"'"'s location to determine if an implicit local intent is present; upon determining that an implicit local intent is present, utilizing a search engine to determine at least one local, location-specific result for the received query; and presenting the at least one local, location-specific result for the received query. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. One or more computer-storage media having computer-executable instructions embodied thereon for performing a method for improving search result relevance for search queries having implicit local intent, the method comprising:
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receiving a query void of explicit local intent from a user; determining a location of a computing device associated with the user utilizing an Internet Protocol (IP) address associated with the computing device; utilizing both the query and the computing device'"'"'s location to determine if an implicit local intent is present; upon determining that an implicit local intent is present, utilizing a search engine to determine at least one local, location-specific result for the received query; determining at least one result for the received query determined without regard to the computing device'"'"'s location; and presenting the at least one local, location-specific result and the at least one result determined without regard to the computing device'"'"'s location. - View Dependent Claims (12, 13, 14, 15, 16, 17)
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18. One or more computer-storage media having computer-executable instructions embodied thereon for performing a method for improving the relevance of search results for implicit local queries, the method comprising:
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receiving a query void of explicit local intent from a user; receiving an Internet Protocol (IP) address associated with a computing device associated with the user, wherein the IP address is indicative of a geographic region associated with the computing device; receiving query log data comprising at least one of session data, session data with locations, query location data and click data compiled based upon a plurality of users; utilizing the received IP address and the query log data to determine if an implicit local intent is present in the received query, wherein an implicit local intent is determined to be present when at least one term having an explicit local intent is commonly added to the received query upon a subsequent query being received from users having computing devices associated with IP addresses associated with the geographic region; upon determining that an implicit local intent is present, utilizing at least one of a search engine or the query log data to determine at least one local, location-specific result for the received query; and presenting the at least one local, location-specific result for the received query. - View Dependent Claims (19, 20)
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Specification