METHOD AND SYSTEM FOR FACILITATING ADVERTISING AND T-COMMERCE TRANSACTIONS IN CONNECTION WITH CONTENT STORED ON A STORAGE MEDIUM

• US 20100175080A1
• Filed: 09/09/2009
• Published: 07/08/2010
• Est. Priority Date: 05/01/2002
• Status: Abandoned Application

• Current Assignee: Rovi Guides, Inc. (Adeia Inc.)
• Original Assignee: Index Systems Incorporated (Adeia Inc.)
• Inventors: Leung, Elsie M., Yuen, Henry C.
• Application Number:
  US12/556,484
• Publication Number:
  US 20100175080A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G09F 27/00 Combined visual and audible advertising or displaying, e.g. for public address

Abstract

In one embodiment, the present invention is an improved interactive television system and method for t-commerce. In this embodiment, the present invention relates to a method for facilitating transactions by a user through a television system including a playback device. The method includes providing a first storage medium with pre-recorded content stored on the recording medium; storing an interactive advertisement on the first storage medium; generating a trigger for the interactive advertisement; displaying the interactive advertisement on the television system in response to the trigger when the first storage medium is played by the playback device; prompting the user to respond to the interactive advertisement; generating a transaction request from the user response; and transmitting the transaction request through the television system.

This embodiment of the invention further includes storing a user identification within the television system and generating a transaction request from the user response and the user identification. The user identification may be stored in a second storage medium distinct from the first storage medium. Additionally, an electronic wallet including personal information of the user may be stored.

Claims

1. A method for facilitating transactions by a user of user equipment including a playback device, the method comprising:

storing program content on a first storage medium, wherein the program content contains an embedded trigger command to display an interactive advertisement;

storing on the first storage medium an advertisement identifier associated with an interactive advertisement;

generating a trigger from the embedded trigger command;

retrieving the interactive advertisement from a plurality of interactive advertisements based on the stored advertisement identifier, the plurality of advertisements being located remotely from the user equipment;

displaying the selected interactive advertisement on the user equipment in response to the trigger when the stored content is played by the playback device;

responding to the displayed advertisement by the user;

generating a transaction request from the user response to the displayed advertisement; and

transmitting the transaction request to a remote site.

8. The method of claim 1, further comprising storing a user identification within the user equipment and generating the transaction request from the user response and the user identification.

9. The method of claim 8, wherein the storing a user identification comprises storing user identification in a second storage medium distinct from the first storage medium.

10. The method of claim 8, wherein the storing a user identification comprises storing a user identification including personal information of the user in an electronic wallet.

11. The method of claim 1, wherein the interactive advertisement is related to the program content.

12. The method of claim 1, wherein the interactive advertisement is targeted to the user.

13. The method of claim 1, wherein the first storage medium is selected from a group consisting of floppy disk, hard disk, optical disk, flash memory, DVD, CD, and video tape.

14. The method of claim 8, wherein the user identification is stored in a memory in a consumer device selected from a group consisting of set up box, television set, video cassette recorder, CD-R(W), DVD-R(W), personal video recorder, and personal computer.

15. The method of claim 1, further comprising providing a return path from the remote site for the transmitted transaction request.

16. The method of claim 1, further comprising storing the trigger in the first storage medium.

2-7. -7. (canceled)

19-35. -35. (canceled)

36. A system for facilitating transactions by a user comprising:

first storage medium for storing program content, and an advertisement identifier associated with an interactive advertisement, wherein the program content contains an embedded trigger command to display an interactive advertisement; and

microprocessor coupled to the first storage medium and configured to;

play the stored program content on a playback device coupled to the first storage medium,

generate a trigger from the embedded trigger command;

retrieve the interactive advertisement from a plurality of interactive advertisements based on the stored advertisement identifier,

display the selected interactive advertisement on a display screen coupled to the playback device in response to the trigger when the stored program content is played by the playback device,

generate a transaction request from a user response to the displayed advertisement, and transmit the transaction request to a remote site.

43. The system of claim 36, further comprising a user identification stored within the user equipment and wherein the microprocessor generates the transaction request from the user response and the user identification.

44. The system of claim 43, further comprising a second storage medium distinct from the first storage medium for storing the user identification.

45. The system of claim 43, further comprising an electronic wallet for storing the user identification including personal information of the user.

46. The system of claim 36, wherein the interactive advertisement is related to the program content.

47. The system of claim 36, wherein the interactive advertisement is targeted to the user.

48. The system of claim 36, wherein the first storage medium is selected from a group consisting of floppy disk, hard disk, optical disk, flash memory, DVD, CD, and video tape.

49. The system of claim 43, wherein the user identification is stored in a memory in a consumer device selected from a group consisting of set up box, television set, video cassette recorder, CD-R(W), DVD-R(W), personal video recorder, and personal computer.

50. The system of claim 36, further comprising a return communication path from the remote site for the transmitted transaction request.

51. The system of claim 36, wherein the trigger is stored in the first storage medium.

37-42. -42. (canceled)