DEMONSTRATIVE METHODS FOR TOILET TISSUE PRODUCTS

• US 20100178646A1
• Filed: 01/12/2009
• Published: 07/15/2010
• Est. Priority Date: 01/12/2009
• Status: Active Grant

• Current Assignee: The Procter & Gamble Company
• Original Assignee: The Procter & Gamble Company
• Inventors: DuVAL, Dean Larry, Weaver, Gregg Thomas
• Granted Patent: US 8,192,205 B2
• Time in Patent Office: Days
• US Class Current: 434/365
• CPC Class Codes: G09B 19/0076 Body hygiene; Dressing; Knot tying

Abstract

Demonstrative methods for sanitary tissue products, for example toilet tissue products, and more particularly, methods for demonstrating absorbency-based consumption differences between two or more toilet tissue products, and toilet tissue product packages and marketing articles that evidence absorbency-based consumption differences between toilet tissue products are provided.

Claims

1. A method for demonstrating to a consumer absorbency-based consumption property differences between two or more toilet tissue products, the method comprising the steps of:

a. subjecting a first toilet tissue product and a second toilet tissue product to an Absorbency-Based Consumption Test Method, which produces results that demonstrate to a consumer the absorbency-based consumption property differences between the first and second toilet tissue products; and

b. presenting the results to the consumer.

2. The method according to claim 1 wherein the step of presenting the results to the consumer comprises airing a television commercial.

3. The method according to claim 1 wherein the step of presenting the results to the consumer comprises placing the results on the Internet.

4. The method according to claim 1 wherein the step of presenting the results to the consumer comprises distributing a print advertisement.

5. The method according to claim 1 wherein the step of presenting the results to the consumer comprises distributing the results on toilet tissue product packages.

6. The method according to claim 1 wherein the step of presenting the results to the consumer comprises displaying the results on an in-store display.

7. The method according to claim 1 wherein the step of presenting the results to the consumer comprises displaying the results on a billboard.

8. The method according to claim 1 wherein the step of presenting the results to the consumer comprises visually, numerically and/or graphically presenting the results to the consumer.

9. The method according to claim 1 wherein the results comprise the number of toilet tissue sheets wetted from each of the first and second toilet tissue products.

10. The method according to claim 1 wherein the results comprise length of toilet tissue wetted from each of the first and second toilet tissue products.

11. The method according to claim 1 wherein the Absorbency-Based Consumption Test Method comprises the steps of:

a. applying moisture to the first and second toilet tissue products; and

b. unwinding the moistened first and second toilet tissue products from the tissue roll such that the absorbency-based consumption property difference between the first and second toilet tissue products is visible to a consumer.

12. A toilet tissue product package housing a toilet tissue product, the package comprising non-textual indicia that evidences to a consumer of the toilet tissue product that the toilet tissue product exhibits an absorbency-based consumption property different from another toilet tissue product.

13. The toilet tissue product package according to claim 12 wherein the non-textual indicia is selected from the group consisting of:

pictures, graphs, drawings, representations, images, icons and mixtures thereof.

14. A marketing article comprising non-textual indicia that evidences to a consumer of a toilet tissue product that the toilet tissue product exhibits an absorbency-based consumption property different from another toilet tissue product.

15. The marketing article according to claim 14 wherein the non-textual indicia is selected from the group consisting of:

pictures, graphs, drawings, representations, images, icons and mixtures thereof.

16. The marketing article according to claim 14 wherein the marketing article is selected from the group consisting of:

print advertisements, in-store display advertisements, billboard advertisements, television advertisements, internet advertisements and mixtures thereof.