Displaying Online Advertisements

• US 20100179873A1
• Filed: 06/05/2009
• Published: 07/15/2010
• Est. Priority Date: 06/05/2008
• Status: Active Grant

• Current Assignee: Alibaba Group Holding Ltd.
• Original Assignee: Alibaba Group Holding Ltd.
• Inventors: Li, Mu
• Granted Patent: US 8,239,257 B2
• Time in Patent Office: Days
• US Class Current: 705/14.490
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

Disclosed is a method for displaying an advertisement. The method displays a present advertisement, determines whether the present advertisement has been displayed completely, and adds an identifier of the present advertisement to a priority advertisement list if the present advertisement has not been displayed completely. The method sends the priority advertisement list to the advertisement engine when requesting the advertisement engine for displaying a next advertisement. Using the priority advertisement list, the advertisement engine may give priority to the present advertisement in next advertisement assignment. Using an optimized advertisement display strategy, the disclosed method may increase coverage rates of advertisement contents to audiences, thereby improving advertisement effectiveness for advertisers and increasing cash flow return for website owners.

Claims

1. A method for displaying an advertisement, the method comprising:

displaying a present advertisement;

determining whether the present advertisement has been displayed completely;

adding an identifier of the present advertisement to a priority advertisement list if the present advertisement has not been displayed completely so that the advertisement engine may give priority to the present advertisement in next advertisement assignment;

sending the priority advertisement list to the advertisement engine; and

requesting the advertisement engine for displaying a next advertisement.

2. The method as recited in claim 1, further comprising:

deleting the identifier of the present advertisement from the priority advertisement list after the present advertisement has been completely displayed.

3. The method for displaying an advertisement as recited in claim 1, wherein requesting the advertisement engine for displaying a next advertisement comprises:

collecting browser information;

creating a display request based on the browser information;

sending the display request to the advertisement engine; and

receiving a feedback to the display request from the advertisement engine.

4. The method as recited in claim 3, wherein the browsing information includes a recently displayed advertisement list.

5. The method as recited in claim 1, further comprising:

recording an identifier of the next advertisement.

6. The method as recited in claim 1, further comprising:

adding the identifier of the present advertisement into a recently displayed advertisement list after the present advertisement has been displayed completely.

7. A method for displaying an advertisement, the method comprising:

adding an identifier of a present advertisement to a priority advertisement list so that an advertisement engine may give priority to the present advertisement in next advertisement assignment;

displaying the present advertisement;

determining whether the present advertisement has been displayed completely, and deleting the identifier of the present advertisement from the priority advertisement list if the present advertisement has been completely displayed; and

requesting the advertisement engine for displaying a next advertisement.

8. The method as recited in claim 7, further comprising:

recording an identifier of the next advertisement.

9. The method as recited in claim 7, wherein requesting the advertisement engine for displaying a next advertisement comprises:

collecting browser information;

creating a display request based on the browser information;

sending the display request to the advertisement engine; and

receiving a feedback to the display request from the advertisement engine.

10. The method as recited in claim 9, wherein the browser information comprises:

a recently displayed advertisement list.

11. The method as recited in claim 10, further comprising:

adding the identifier of the present advertisement into the recently displayed advertisement list after the present advertisement has been displayed completely.

12. An advertisement engine comprising:

a receiving module adapted for receiving a display request from an advertisement display device, the display request containing a priority advertisement list which is updated by the display device according to a completeness status of a recently displayed advertisement;

a computing module adapted for executing an advertisement display algorithm to determine a feedback according to the display request; and

a sending module adapted for sending the feedback to the advertisement display device.

13. The advertisement engine as recited in claim 12, further comprising:

a storage for storing a plurality of advertisements to be displayed by the advertisement display device.

14. A server computer comprising a server storage and a server processor, wherein the server computer is connected to a client through a network, and the server storage has stored thereupon a computer code, which, when executed, causes the client to perform the following acts:

displaying a present advertisement;

determining whether the present advertisement has been displayed completely;

adding an identifier of the present advertisement to a priority advertisement list if the present advertisement has not been displayed completely; and

requesting an advertisement engine for a next advertisement by sending the priority advertisement list to the advertisement engine.

15. The server computer as recited in claim 14, wherein the computer code, when executed, causes the client to further perform the following act:

deleting the identifier of the present advertisement from the priority advertisement list after the present advertisement has been completely displayed.

16. The server computer as recited in claim 14, wherein the computer code comprises a client-side script which is transmitted from the server computer to the client to be executed by the client.

17. The server computer as recited in claim 14, wherein the computer code, when executed, causes the client to further perform the following act:

adding the identifier of the present advertisement into a recently displayed advertisement list after the present advertisement has been displayed completely.