PROVIDING PROMOTIONAL DATA TO REGISTERED WIRELESS COMMUNICATION DEVICES
First Claim
1. A computer-implemented method comprising:
- detecting the presence of a wireless device within transmission range of a wireless transmitting device, wherein the wireless transmitting device is associated with a business;
determining that the detected wireless device is indicated in an information repository associated with the wireless transmitting device;
determining that the information repository indicates a transmission status that allows transmitting promotional messages of the business to the wireless device; and
transmitting the promotional messages to the detected wireless device.
1 Assignment
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Accused Products
Abstract
Functionality can be implemented to transmit advertisements to customers who have registered to receive promotional messages from a business. Detecting wireless devices in the vicinity of the business, determining if the detected wireless device is registered to receive promotional messages, and transmitting the promotional messages to the detected wireless device can help businesses build customer loyalty, increase brand recognition, provide positive brand association against competitors, and receive repeat sales. Providing registered customers with additional options of rejecting incoming promotional messages or unsubscribing from the customer database can reduce the number of unsolicited messages transmitted.
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Citations
23 Claims
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1. A computer-implemented method comprising:
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detecting the presence of a wireless device within transmission range of a wireless transmitting device, wherein the wireless transmitting device is associated with a business; determining that the detected wireless device is indicated in an information repository associated with the wireless transmitting device; determining that the information repository indicates a transmission status that allows transmitting promotional messages of the business to the wireless device; and transmitting the promotional messages to the detected wireless device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A computer-implemented method comprising:
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detecting the presence of a wireless device within transmission range of a wireless transmitting device, wherein the wireless transmitting device is associated with a business; determining that the detected wireless device is indicated in an information repository associated with the wireless transmitting device, wherein the information repository comprises a list of wireless devices registered with the business; receiving a message from the detected wireless device, wherein the message indicates that promotional messages of the business should no longer be transmitted to the wireless device; and modifying the information repository associated with the wireless transmitting device to indicate a transmission status that prevents transmitting promotional messages of the business to the wireless device. - View Dependent Claims (11, 12, 13)
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14. A computer program product for transmitting promotional messages to registered wireless devices, the computer program product comprising:
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a computer usable medium having computer usable program code embodied therewith, the computer usable program code comprising; computer usable program code configured to; detect the presence of a wireless device within transmission range of a wireless transmitting device, wherein the wireless transmitting device is associated with a business; determine that the detected wireless device is indicated in an information repository associated with the wireless transmitting device; determine that the information repository indicates a transmission status that allows transmitting promotional messages of the business to the wireless device; and transmit the promotional messages to the detected wireless device. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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21. An apparatus comprising:
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a set of one or more processors; a memory unit coupled with the set of one or more processors a registered customer database comprising a list of one or more of phone numbers and device serial numbers associated with registered wireless devices; and a promotions management agent configured to detect the presence of a wireless device within transmission range of a wireless transmitting device, wherein the wireless transmitting device is associated with a business; determine that the detected wireless device is indicated in an information repository associated with the wireless transmitting device; determine that the information repository indicates a transmission status that allows transmitting promotional messages of the business to the wireless device; and transmit the promotional messages to the detected wireless device. - View Dependent Claims (22, 23)
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Specification