TARGETED VEHICLE ADVERTISING AND ENTERAINMENT SYSTEM METHOD

• US 20100179878A1
• Filed: 01/14/2009
• Published: 07/15/2010
• Est. Priority Date: 01/14/2009
• Status: Active Grant

• Current Assignee: Kyndryl Incorporated
• Original Assignee: International Business Machines Corporation
• Inventors: DAWSON, CHRISTOPHER James, Houlihan, Stephen James, Finn, Peter George, Seaman, James Wesley
• Granted Patent: US 9,147,192 B2
• Time in Patent Office: Days
• US Class Current: 705/14.620
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G06Q 30/0266 based on the position of the vehicle
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

In accordance with an aspect of the present invention, a system may be used with a first database, a second database and a global positioning system, wherein the first database has advertising content data and advertising correlation data stored therein, wherein the second database has identifying data and correlation data stored therein and wherein the global positioning system is operable to provide a position signal corresponding to a position of the system and the velocity of the system. The system includes a sensor portion, a processor portion and a display portion. The sensor portion is operable to detect a parameter and to generate a detected signal based on the detected parameter. The processor portion is operable to generate a correlation between the detected signal and a portion of the identifying data, to obtain a portion of the advertising content data based on a portion of the correlation data and the advertising correlation data, and to generate a display signal based on the advertising content data and the position signal. The display portion is operable to display data based on the display signal.

Claims

1. A system for providing advertising to a target vehicle and for use with a first database, a second database and a global positioning system, the first database having advertising content data and advertising correlation data stored therein, the second database having identifying data and correlation data stored therein, the global positioning system being operable to provide a position signal corresponding to a position of the system and a velocity of the system, said system comprising:

a sensor portion operable to detect a parameter and to generate a detected signal based on the detected parameter;

a processor portion operable to generate a correlation between the detected signal and a portion of the identifying data, to obtain a portion of the advertising content data based on a portion of the correlation data and the advertising correlation data, and to generate a display signal based on the advertising content data and the position signal; and

a display portion operable to display data based on the display signal.

2. The system of claim 1, wherein said sensor portion comprises an imaging system operable to image an area to obtain target-identifying data of the target vehicle.

3. The system of claim 2, wherein said imaging system is operable to image the area to obtain the target-identifying data based on at least one of the make of the vehicle, the model of the vehicle and the license plate on the vehicle.

4. The system of claim 2, wherein said sensor portion comprises a second imaging system operable to image a second area to obtain the target-identifying data of the target vehicle.

5. The system of claim 4, wherein said display portion comprises a first display operable display first display data based on the display signal and a second display operable to display second display data based on the display signal.

6. The system of claim 2, wherein said display portion comprises a first display operable display first display data based on the display signal and a second display operable to display second display data based on the display signal.

7. The system of claim 1, wherein said display portion comprises a first display operable display first display data based on the display signal and a second display operable to display second display data based on the display signal.

8. A system for providing advertising to a target vehicle, said system comprising:

a first database capable of having advertising content data and advertising correlation data stored therein;

a second database capable of having identifying data and correlation data stored therein;

a global positioning system operable to provide a position signal corresponding to a position a velocity;

a sensor portion operable to detect a parameter and to generate a detected signal based on the detected parameter;

a processor portion operable to generate a correlation between the detected signal and a portion of the identifying data, to obtain a portion of the advertising content data based on a portion of the correlation data and the advertising correlation data, and to generate a display signal based on the advertising content data and the position signal; and

a display portion operable to display data based on the display signal.

9. The system of claim 8, wherein said sensor portion comprises an imaging system operable to image an area to obtain target-identifying data of the target vehicle.

10. The system of claim 9, wherein said imaging system is operable to image the area to obtain the target-identifying data based on at least one of the make of the vehicle, the model of the vehicle and a license plate on the vehicle.

11. The system of claim 9, wherein said sensor portion comprises a second imaging system operable to image a second area to obtain the target-identifying data of the target vehicle.

12. The system of claim 11, wherein said display portion comprises a first display operable display first display data based on the display signal and a second display operable to display second display data based on the display signal.

13. The system of claim 9, wherein said display portion comprises a first display operable display first display data based on the display signal and a second display operable to display second display data based on the display signal.

14. The system of claim 8, wherein said display portion comprises a first display operable display first display data based on the display signal and a second display operable to display second display data based on the display signal.

15. A method of using a first database, a second database and a global positioning system to provide advertising to a target vehicle, the first database having advertising content data and advertising correlation data stored therein, the second database having identifying data and correlation data stored therein, the global positioning system being operable to provide a position signal, said method comprising:

detecting a parameter;

generating a detected signal based on the detected parameter;

generating a correlation between the detected signal and a portion of the identifying data;

obtaining a portion of the advertising content data based on a portion of the correlation data and the advertising correlation data;

generating a display signal based on the advertising content data and the position signal; and

displaying data based on the display signal.

16. The method of claim 15, wherein said detecting a parameter comprises imaging an area to obtain target-identifying data of the target vehicle.

17. The method of claim 16, wherein said imaging comprises imaging an area to obtain the target-identifying data based on at least one of the make of the vehicle, the model of the vehicle and the license plate on the vehicle.

18. The method of claim 16, wherein said detecting a parameter comprises imaging a second area to obtain the target-identifying data of the target vehicle.

19. The system of claim 16, wherein said displaying data comprises displaying first display data based on the display signal and displaying second display data based on the display signal.

20. The method of claim 15, wherein said displaying data comprises displaying first display data based on the display signal and displaying second display data based on the display signal.