USE OF EXTENSIBLE MARKUP LANGUAGE IN A SYSTEM AND METHOD FOR INFLUENCING A POSITION ON A SEARCH RESULT LIST GENERATED BY A COMPUTER NETWORK SEARCH ENGINE
First Claim
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4. A method for managing search listings of an on-line marketplace, the method comprising:
- at a client device in data communication with the on-line marketplace, formatting an extensible markup language (XML) request to retrieve market state of the on-line marketplace;
communicating the XML request to an account management server of the on-line marketplace; and
at the client device, receiving an XML response to the communicated XML request.
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Abstract
A database search apparatus and method for generating a search result list which responds to Extensible Markup Language (XML) requests from a client to a server of an on-line marketplace. A bid management tool is operable on a client computer to manage search listings and account information of one or more advertisers. The client application communicates with the server via an XML-based application program interface. The bid management tool provides functions for reporting account activity, modifying accounts and manual, timed or event-driven changes to search listings including listings of several advertisers.
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Citations
17 Claims
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4. A method for managing search listings of an on-line marketplace, the method comprising:
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at a client device in data communication with the on-line marketplace, formatting an extensible markup language (XML) request to retrieve market state of the on-line marketplace; communicating the XML request to an account management server of the on-line marketplace; and at the client device, receiving an XML response to the communicated XML request. - View Dependent Claims (5, 6)
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7. A method for managing search listings of an on-line marketplace, the method comprising:
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at a client device in data communication with the on-line marketplace, formatting an extensible markup language (XML) request to retrieve search listings associated with an advertiser of the on-line marketplace, including formatting the XML request with identification information for the advertiser; communicating the XML request from the client device to an account management server of the on-line marketplace; and receiving an XML response at the client device in response to the communicated XML request. - View Dependent Claims (8, 9, 10)
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11. A client computer operable in conjunction with an account management server of an on-line marketplace, the account management server configured to store search listings which are associated with advertisers, the client computer comprising:
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a bid management tool responsive to input from a user of the client computer to interact with the account management server to manage an advertiser account stored by the account management server; and an extensible markup language (XML) interface in data communication with the bid management tool and configured to format an XML request based on the input from the user of the client computer and to communicate the formatted XML request to the account management server to receive from the account management server an XML response to the formatted XML request. - View Dependent Claims (1, 2, 3, 12, 13, 14, 15, 16, 17)
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16-1. The client computer of claim 11 wherein the bid management tool is configured to manage search listings of advertiser accounts of a plurality of advertisers.
Specification