System and Method of Segmenting and Tagging Entities based on Profile Matching Using a Multi-Media Survey
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Abstract
A system and method of profile matching using a multi-media survey is described. The method is capable to capturing the emotional reflex of a user. The method is generalized to categorizing an entity (a user or an object) to specific segment with similar emotional profiles. Each entity can be assigned to an emotional code. Such code can be used as a universal vocabulary in the emotional space for both commerce and consumers to adopt in facilitating communication among different parties.
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Citations
76 Claims
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1-55. -55. (canceled)
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56. A computerized emotional profiling system comprising:
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a) a media survey module adapted to deliver at least one multi-media survey form to at least one user and to collect at least one answer from said user;
said answer reflecting the emotional reflex of said user;b) a survey result database to store a plurality of survey results, each of said survey result comprising said at least one answer; c) a cluster analysis module adapted to perform cluster analysis on said survey result database and product at least one cluster; d) an emotional profile database that stores at least one emotional profile record wherein said media survey module collects and aggregates a plurality of answers from a plurality of users and stores said answers as survey results to said survey result database;
said cluster analysis module analyzes said survey results, segregates said plurality of users into clusters;
each cluster being a user segment, assigns an emotional code to said cluster, and stores said emotional code and other relevant cluster information as an emotional profile record in said emotional profile database. - View Dependent Claims (57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76)
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Specification