SYSTEM AND/OR METHOD FOR DISTRIBUTING MEDIA CONTENT AND PROVIDING AN OPTION TO MAINTAIN AN ADVERTISING EXPERIENCE

• US 20100180289A1
• Filed: 01/12/2009
• Published: 07/15/2010
• Est. Priority Date: 01/12/2009
• Status: Active Grant

• Current Assignee: Disney Enterprises Incorporated (The Walt Disney Company)
• Original Assignee: Disney Enterprises Incorporated (The Walt Disney Company)
• Inventors: D'Angelo, Anthony, Sidi, Ariff, Barsook, Jonathan
• Granted Patent: US 8,776,108 B2
• Time in Patent Office: Days
• US Class Current: 725/29
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G11B 27/005 Reproducing at a different information rate from the information rate of recording for television signals H04N5/783
• CPC Class Codes: G11B 27/105 of operating discs
• CPC Class Codes: G11B 27/34 Indicating arrangements indicating means incorporated in magazine or cassette G11B23/046 and G11B23/0875; indicating measured values in general G01D
• CPC Class Codes: H04N 21/25875 involving end-user authentication restricting access to computer systems by authenticating users using a predetermined code G06F21/33; arrangements for secret or secure communication including means for verifying the identity or authority of a user of the system H04L9/32; networks authentication protocols H04L63/08; authentication in wireless network security H04W12/06
• CPC Class Codes: H04N 21/4542 Blocking scenes or portions of the received content, e.g. censoring scenes
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/835 Generation of protective data, e.g. certificates protecting software against unauthorised usage in a vending or licensing environment G06F21/10
• CPC Class Codes: H04N 21/8456 by decomposing the content in the time domain, e.g. in time segments
• CPC Class Codes: H04N 7/163 by receiver means only

Abstract

The subject matter disclosed herein relates to distribution of media content and a system and method for presenting a user-selectable option to permit a user to change a setting for an advertising experience during presentation of such an advertising experience.

Claims

1. A method, comprising:

presenting a media content segment comprising one or more gating segments and one or more protected segments, wherein access to at least a portion of the one or more protected segments is selectively provided based, at least in part, on a predetermined setting in response to an expiration of a duration of time, and/or receipt of a user input;

presenting a user-selectable option during the presentation of the one or more gating segments to change the predetermined setting via the user input; and

modifying a presentation of the media content segment based on the user input.

2. The method of claim 1, further comprising presenting the one or more gating segments via a media player application.

3. The method of claim 1, further comprising presenting the one or more protected segments of the media content segment via a media player application.

4. The method of claim 1, further comprising presenting the user-selectable option to set the predetermined setting prior to presenting the one or more gating segments.

5. The method of claim 1, further comprising selectively provide access to an additional one of the one or more protected segments in response to presenting an additional gating segment for at least a duration of time.

6. The method of claim 1, wherein the user-selectable option is selectable via a user-input device.

7. The method of claim 1, wherein the one or more gating segments comprises one or more advertisements.

8. The method of claim 1, wherein presenting the one or more gating segments is performed in response to receiving an initial user input.

9. An apparatus adapted to:

present a media content segment comprising one or more gating segments and one or more protected segments, wherein access to at least a portion of the one or more protected segments is selectively provided based, at least in part, on a predetermined setting in response to an expiration of a duration of time, and/or receipt of a user input;

present a user-selectable option during the presentation of the one or more gating segments to change the predetermined setting via the user input; and

modify a presentation of the media content segment based on the user input.

10. The apparatus of claim 9, wherein the apparatus is further adapted to present the one or more gating segments via a media player application.

11. The apparatus of claim 9, wherein the apparatus is further adapted to provide the user-selectable option to present the one or more protected segments of the media content segment via a media player application.

12. The apparatus of claim 9, wherein the apparatus is farther adapted to present the user-selectable option to set the predetermined setting prior to presenting the one or more gating segments.

13. The apparatus of claim 9, wherein the apparatus is further adapted to selectively provide access to an additional one of the one or more protected segments in response to presenting an additional gating segment for at least a duration of time.

14. The apparatus of claim 9, wherein the one or more protected segments are included in a contiguous media content segment.

15. The apparatus of claim 9, wherein the user-selectable option is selectable via a user-input device.

16. The apparatus of claim 9, wherein the one or more gating segments comprises one or more advertisements.

17. The apparatus of claim 9, wherein the apparatus is further adapted to present the one or more gating segments in response to receiving an initial user input.

18. An article comprising:

a storage medium comprising machine-readable instructions stored thereon which, if executed by a special purpose computing apparatus, are adapted to enable the special purpose computing apparatus to;

present a media content segment comprising one or more gating segments and one or more protected segments, wherein access to at least a portion of the one or more protected segments is selectively provided based, at least in part, on a predetermined setting in response to an expiration of a duration of time, and/or receipt of a user input;

present a user-selectable option during the presentation of the one or more gating segments to change the predetermined setting via the user input; and

modify a presentation of the media content segment based on the user input.

19. The article of claim 18, wherein the machine-readable instructions if executed are further adapted to enable the special purpose computing apparatus to present the one or more gating segments via a media player application.

20. The article of claim 18, wherein the machine-readable instructions if executed are further adapted to enable the special purpose computing apparatus to present the one or more protected segments via a media player application.

21. The article of claim 18, wherein the machine-readable instructions if executed are further adapted to enable the special purpose computing apparatus to present the user-selectable option to set the predetermined setting prior to presenting the one or more gating segments.

22. The article of claim 18, wherein the machine-readable instructions if executed are further adapted to enable the special purpose computing apparatus to selectively provide access to an additional one of the one or more protected segments in response to presenting an additional gating segment for at least a duration of time.

23. The article of claim 18, wherein the machine-readable instructions if executed are further adapted to enable the special purpose computing apparatus to present the one or more gating segments in response to receiving an initial user input.