Standalone Active Display Device for Advertising of Goods and Method of use thereof
First Claim
Patent Images
1. A standalone active display for advertising a product comprising:
- a display screen having an aspect ratio of at least 2;
1 and a height and length substantially conforming to a height and length of a supporting surface;
a display controller communicatively coupled to the display screen and configured to provide an advertising image to the display screen.
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Abstract
An active display is adapted to advertise the goods displayed on a shelf. A high-aspect-ratio display screen is connected to a display controller, which provides a static or animated image to the display screen. The image may be periodically cycled. In some embodiments, a nearby camera captures images of a consumer near the display and superimposes the consumer'"'"'s image onto the screen, creating the illusion of interaction with the scene portrayed.
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Citations
20 Claims
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1. A standalone active display for advertising a product comprising:
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a display screen having an aspect ratio of at least 2;
1 and a height and length substantially conforming to a height and length of a supporting surface;a display controller communicatively coupled to the display screen and configured to provide an advertising image to the display screen. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 12, 13, 16)
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- 9. The display of claim I wherein the display controller is configured to receive, from a camera, a signal indicative of an image and further configured to integrate the image into the advertising image.
- 14. The display of claim I wherein the display screen is identified as a first display screen and further comprising a second display screen configured to operate in conjunction with the first display screen.
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17. A method of advertising a product, the method comprising:
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mechanically coupling a display screen to an edge of a display shelf; and placing a display controller in communication with the display screen, the display controller programmed to provide advertising images to the display screen. - View Dependent Claims (18, 19)
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20. A standalone active display for advertising a product comprising:
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a display shelf configured to present the product to a consumer; a display screen with an aspect ratio between 2;
1 and 36;
1 and employing a technology selected from the group consisting of liquid crystal display (LCD), thin film transistor (TFT) LCD, super twisted nematic (STN) LCD, and organic light-emitting diode (OLED);wherein a length and height of the display screen substantially conform to a length and height of an edge of the display shelf; a display controller to provide animated advertising images to the display screen; wherein the display controller is configured to receive a signal from a camera placed in a position to capture an image of a consumer in proximity to the active display wherein the signal received by the display controller is indicative of the image; wherein the display controller is configured to integrate the image of the consumer into the animated advertising image and produce a display sequence featuring the image of the user interacting with the animated advertising image, including the image of the consumer using the product in at least one of its intended purposes.
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Specification