USER INTERFACE FOR INTEREST-BASED TARGETED MARKETING

• US 20100185517A1
• Filed: 01/21/2009
• Published: 07/22/2010
• Est. Priority Date: 01/21/2009
• Status: Abandoned Application

• Current Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: King, Simon P., Davis, Marc Eliot, Higgins, Christopher William, Nair, Rahul, Burgener, Carrie, Paretti, Christopher Todd
• Application Number:
  US12/357,311
• Publication Number:
  US 20100185517A1
• Time in Patent Office: Days
• US Class Current: 705/14.580
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

A user interface for targeted advertisement is provided, which comprises a plurality of interface components, wherein selected ones of the plurality of interface components are capable of: receiving a list of advertising targets; presenting a list of most representative entities for the list of advertising targets, wherein an entity is relatively more representative of an advertising target if the advertising target is relatively more uniquely and frequently associated with the entity; receiving a list of target entities selected from the list of most representative entities; and presenting an estimated advertising cost for the list of target entities.

Claims

1. A user interface, comprising a plurality of interface components, wherein selected ones of the plurality of interface components are capable of:

receiving a list of advertising targets;

presenting a list of most representative entities for the list of advertising targets, wherein an entity is relatively more representative of an advertising target if the advertising target is relatively more uniquely and frequently associated with the entity;

receiving a list of target entities selected from the list of most representative entities; and

presenting an estimated advertising cost for the list of target entities.

2. A user interface as recited in claim 1, wherein the list of most representative entities is most representative of a list of tags corresponding to the list of advertising targets.

3. A user interface as recited in claim 1, wherein selected ones of the plurality of interface components are further capable of:

presenting a list of related advertising targets that are associated with the list of advertising targets;

receiving a selection of a related advertising target selected from the list of related advertising targets; and

adding the related advertising target to the list of advertising targets.

4. A user interface as recited in claim 3, wherein selected ones of the plurality of interface components are further capable of:

adjusting the list of related advertising targets for the list of advertising targets by taking into consideration the related advertising target added to the list of advertising targets; and

presenting the adjusted list of related advertising targets.

5. A user interface as recited in claim 3, wherein selected ones of the plurality of interface components are further capable of:

adjusting the list of most representative entities for the list of advertising targets by taking into consideration the related advertising target added to the list of advertising targets; and

presenting the adjusted list of most representative entities.

6. A user interface as recited in claim 1, wherein selected ones of the plurality of interface components are further capable of:

modifying the list of advertising targets;

adjusting the list of related advertising targets and the list of most representative entities for the modified list of advertising targets; and

presenting the adjusted list of related advertising targets the adjusted list of most representative entities.

7. A user interface as recited in claim 1, wherein selected modifying the list of advertising targets comprises at least one selected from the group consisting of:

adding a new advertising target to the list of advertising targets;

modifying an advertising target on the list of advertising targets; and

removing an existing advertising target from the list of advertising targets.

8. A user interface as recited in claim 1, wherein the list of most representative entities is presented in the order of each entity'"'"'s relative level of representativeness for the list of advertising targets.

9. A user interface as recited in claim 1, wherein selected ones of the plurality of interface components are further capable of:

for each of the list of most representative entities, presenting an advertising cost.

10. A user interface as recited in claim 9, wherein the advertising cost is one selected from the group consisting of actual cost and forecast cost.

11. A user interface as recited in claim 9, wherein the advertising cost for each of the list of most representative entities is determined based on each entity'"'"'s relative level of representativeness for the list of advertising targets.

12. A user interface as recited in claim 1, wherein the plurality of interface components are presented in a single screen.

13. A user interface as recited in claim 1, wherein selected ones of the plurality of interface components are further of:

presenting a plurality of format options for presenting the plurality of interface components;

receiving a selection of format option selected from the plurality of format options; and

presenting the plurality of interface components based on the selected format option.

14. A computer program product comprising a computer-readable medium having a plurality of computer program instructions stored therein, which are operable to cause at least one computing device to present a user interface on a display device, wherein the user interface comprises a plurality of interface components, and wherein selected ones of the plurality of interface components are capable of:

receiving a list of advertising targets;

presenting a list of most representative entities for the list of advertising targets, wherein an entity is relatively more representative of an advertising target if the advertising target is relatively more uniquely and frequently associated with the entity;

receiving a list of target entities selected from the list of most representative entities; and

presenting an estimated advertising cost for the list of target entities.

15. A computer program product as recited in claim 14, wherein the list of most representative entities is most representative of a list of tags corresponding to the list of advertising targets.

16. A computer program product as recited in claim 14, wherein selected ones of the plurality of interface components are further capable of:

presenting a list of related advertising targets that are associated with the list of advertising targets;

receiving a selection of a related advertising target selected from the list of related advertising targets; and

adding the related advertising target to the list of advertising targets.

17. A computer program product as recited in claim 16, wherein selected ones of the plurality of interface components are further capable of:

adjusting the list of related advertising targets for the list of advertising targets by taking into consideration the related advertising target added to the list of advertising targets; and

presenting the adjusted list of related advertising targets.

18. A computer program product as recited in claim 16, wherein selected ones of the plurality of interface components are further capable of:

adjusting the list of most representative entities for the list of advertising targets by taking into consideration the related advertising target added to the list of advertising targets; and

presenting the adjusted list of most representative entities.

19. A computer program product as recited in claim 14, wherein the list of most representative entities is presented in the order of each entity'"'"'s relative level of representativeness for the list of advertising targets.

20. A computer program product as recited in claim 14, wherein selected ones of the plurality of interface components are further capable of:

for each of the list of most representative entities, presenting an advertising cost.