Method and system for sharing brand information
First Claim
1. A networked interactive system for display of product information to a plurality of consumers, comprising:
- a. a multimedia forum for enabling said consumers to communicate in a plurality of modes with at least one sponsor associated with a brand that is related to said product information; and
b. a multimedia interface for enabling said consumers to modify and view said product information through use of a plurality of graphic tools;
wherein said consumer can modify said product information using graphic tools, and said product information and said multimedia interface can be updated based upon said consumers'"'"' modifications and communicated to said sponsor.
2 Assignments
0 Petitions
Accused Products
Abstract
An interactive, computer network based system presents consumers with multimedia brand information via a browser-based interface called the GraffitiWall®. Consumers can use the GraffitiWall® to modify and display a sponsor'"'"'s brand information in any way desired, including use of avatars. Consumer modifications are immediately communicated to the other member consumers and the advertiser/sponsor. Consumers can rate the GraffitiWall®, or portions thereof, and email the GraffitiWall®. An archive of GraffitiWalls™ is maintained by the system. Consumers participate in online focus groups, one-to-one interviews and discussions, as well as games and promotions pertaining to the brand. Interaction with consumers through focus groups, one-to-one interviews, discussions, games and promotions allows the hosting company to reinforce brand equities; speak directly to their target audience; test new and updated products and services; and encourage participation to a brand via purchases and signups by rewarding the participant with coupons, samples, gift certificates, and the like. An ongoing dialogue between business and consumer, as well as consumer-to-consumer, nurtures customer participation, loyalty and satisfaction, and builds a community housed within the company'"'"'s brand.
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Citations
58 Claims
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1. A networked interactive system for display of product information to a plurality of consumers, comprising:
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a. a multimedia forum for enabling said consumers to communicate in a plurality of modes with at least one sponsor associated with a brand that is related to said product information; and b. a multimedia interface for enabling said consumers to modify and view said product information through use of a plurality of graphic tools; wherein said consumer can modify said product information using graphic tools, and said product information and said multimedia interface can be updated based upon said consumers'"'"' modifications and communicated to said sponsor. - View Dependent Claims (3, 5, 10, 18, 19, 28, 30, 42)
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Specification