INTEREST-BASED LOCATION TARGETING ENGINE
First Claim
1. A method, comprising:
- accessing at least one tag relating to an advertisement, wherein the at least one tag is among a plurality of tags;
selecting at least one entity that is most representative of the at least one tag; and
targeting the advertisement to the at least one entity.
4 Assignments
0 Petitions
Accused Products
Abstract
A method for targeted advertisement is provided, for which one or more tags relating to an advertisement is/are determined, one or more of the most representative entities for the tag(s) is/are determined, and the advertisement is targeted to the one or more most representative entities. In addition, for each of a plurality of tags, one or more of the most representative entities is/are determined based on term frequency-inverse document frequency, such that an entity is relatively more representative of a tag if the tag is more uniquely and/or frequently associated with the entity. For each tag, the associated entities may be divided into multiple categories, such that one or more most representative entities within each category is/are determined for each tag.
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Citations
22 Claims
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1. A method, comprising:
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accessing at least one tag relating to an advertisement, wherein the at least one tag is among a plurality of tags; selecting at least one entity that is most representative of the at least one tag; and targeting the advertisement to the at least one entity. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method, comprising:
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accessing at least one tag relating to an advertisement, wherein the at least one tag is among a plurality of tags; selecting at least one geographical location that is most representative of the at least one tag, wherein a geographical location is relatively more representative of a tag if the tag is relatively more uniquely and frequently associated with the geographical location; and targeting the advertisement at least to the at least one geographical location. - View Dependent Claims (14, 15, 16, 17, 18, 19)
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20. A computer program product comprising a computer-readable medium having a plurality of computer program instructions stored therein, wherein the plurality of computer program instructions are operable to cause at least one computing device to:
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access at least one tag relating to an advertisement, wherein the at least one tag is among a plurality of tags; select at least one entity that is most representative of the at least one tag; and target the advertisement to the at least one entity. - View Dependent Claims (21, 22)
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Specification