Content Tracking

• US 20100185767A1
• Filed: 07/16/2008
• Published: 07/22/2010
• Est. Priority Date: 07/17/2007
• Status: Active Grant

• Current Assignee: Mavenir Systems Incorporated (Mavenir Group Holdings Ltd.)
• Original Assignee: Airwide Solutions OY (Mavenir Private Holdings II Ltd.)
• Inventors: Ikonen, Teemu Aaron
• Granted Patent: US 10,147,116 B2
• Time in Patent Office: Days
• US Class Current: 709/226
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: H04L 51/234 for tracking messages
• CPC Class Codes: H04L 51/58 Message adaptation for wireless communication
• CPC Class Codes: H04L 67/06 specially adapted for file transfer, e.g. file transfer protocol [FTP]
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Disclosed is a method and a tracking system for tracking content in a mobile communication network. The method comprises maintaining predefined identifying information pertaining to content to be tracked, the identifying information being independent of user information associated with the content, intercepting a message originated from a user, comparing content of the message with said predefined identifying information, and responsive to obtaining at least partial match in said comparing, concluding that said message comprises content to be tracked.

Claims

1. A method for tracking content in a mobile communication network, the method comprising:

maintaining predefined identifying information pertaining to content being tracked, said identifying information being maintained independently of user information associated with the content,

intercepting a message originated from a user,

comparing content of said message with said predefined identifying information, and

responsive to obtaining at least partial match in said step of comparing, concluding that said message comprises content being tracked, wherein

said identifying information pertains to at least one characteristic of the content being tracked and said comparison is conducted by comparing characteristics of the content of said message to said identifying information.

2. A method according to claim 1, wherein the method further comprises

distributing content to one or more recipients,

storing identifying information pertaining to said distributed content, and

using said stored identifying information as said predefined identifying information.

3. A method according to claim 1, wherein the method further comprises

responsive to not obtaining a match in said step of comparing, storing identifying information pertaining to the content of the message.

4. A method according to claim 1, wherein the method further comprises

responsive to concluding that said message comprises the content being tracked, extracting from said message user information pertaining to the sender and/or receiver of the message, and

using said user information for updating one or more user profiles.

5. A method according to claim 1, wherein the content to be tracked is advertising content wherein the method further comprises

responsive to concluding that said message comprises the content being tracked, attaching into said message additional advertising content that suits the content being tracked.

6. A method according to claim 1, wherein said characteristic of the content being tracked is a string indicating word lengths.

7. A method according to claim 1, wherein computation of word-levenshtein distances is used in said comparison.

8. A tracking system for tracking content in a mobile communication network, wherein the tracking system comprises:

a storage configured to maintain predefined identifying information pertaining to content to be tracked, the identifying information being stored independent of user information associated with the content,

a network interface; and

,

a processing unit configured to

intercept a message originated from a user,

compare content of said message with said predefined identifying information, and

responsive to obtaining at least partial match in said comparing, conclude that said message comprises content being tracked, wherein

said identifying information pertains to at least one characteristic of the content being tracked and wherein said processing unit is configured to conduct said comparison by comparing characteristics of the content of said message to said identifying information.

9. A tracking system according to claim 8, wherein the processing unit is further configured to

distribute content to one or more recipients,

store identifying information pertaining to said distributed content, and

use said stored identifying information as said predefined identifying information.

10. A tracking system according to claim 8, wherein the processing unit is further configured

responsive to not obtaining a match in said comparing, to store identifying information pertaining to the content of the message.

11. A tracking system according to claim 8, wherein the processing unit is further configured

responsive to concluding that said message comprises the content being tracked, to extract from said message user information pertaining to the sender and/or receiver of the message, and

to use said user information for updating one or more user profiles.

12. A tracking system according to claim 8, wherein the content being tracked is advertising content and in that the processing unit is further configured

responsive to concluding that said message comprises the content being tracked, to attach into said message additional advertising content that suits the content being tracked.

13. A tracking system according to claim 8, wherein the said characteristic of the content being tracked is a string indicating word lengths.

14. A tracking system according to claim 8, wherein computation of word-levenshtein distances is used in said comparison.

15. A memory medium comprising computer executable program code adapted to enable an apparatus to perform:

maintaining predefined identifying information pertaining to content being tracked, the identifying information being maintained independently of user information associated with the content,

intercepting a message originated from a user,

comparing content of said message with said predefined identifying information, and

responsive to obtaining at least partial match in said step of comparing, concluding that said message comprises content to be tracked, wherein

said identifying information pertains to at least one characteristic of the content being tracked and said comparison is conducted by comparing characteristics of the content of said message to said identifying information.

16. A memory medium according to claim 15, wherein the method further comprises

distributing content to one or more recipients,

storing identifying information pertaining to said distributed content, and

using said stored identifying information as said predefined identifying information.

17. A memory medium according to claim 15, wherein the method further comprises

responsive to not obtaining a match in said comparing, storing identifying information pertaining to the content of the message.

18. A memory medium according to claim 15, wherein the content being tracked is advertising content and in that the method further comprises

responsive to concluding that said message comprises the content being tracked, attaching into said message additional advertising content that suits the content being tracked.

19. A memory medium according to claim 15, wherein the said characteristic of the content being tracked is a string indicating word lengths.

20. A memory medium according to claim 15, wherein computation of word-levenshtein distances is used in said comparison.