SYSTEM AND METHOD FOR METADATA-LINKED ADVERTISEMENTS

• US 20100186028A1
• Filed: 12/10/2009
• Published: 07/22/2010
• Est. Priority Date: 03/31/2000
• Status: Active Grant

• Current Assignee: UV Corporation (Adeia Inc.)
• Original Assignee: United Video Properties Incorporated (Adeia Inc.)
• Inventors: Moore, Sean S., Berezowski, David, Ellis, Michael D., Walker, Todd A.
• Granted Patent: US 8,863,170 B2
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: H04N 21/2353 specifically adapted to content descriptors, e.g. coding, compressing or processing of metadata
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Systems and methods for providing metadata-selected advertisements are provided. These systems and methods may receive metadata and other media, select an object, read metadata attached to or associated with the selected object, select an advertisement based on the metadata, and display the selected advertisement. In addition, monitoring, collecting, and recording of predefined data concerning metadata selected advertisements may be provided. The invention also provides a receiver for receiving signals and/or data (e.g., programs, advertisements, program guides, metadata, etc.) and a processor for accepting a user'"'"'s input signal, selecting an object, reading metadata attached to or associated with a selected object, selecting an advertisement, and displaying the selected advertisement.

Claims

1-53. -53. (canceled)

54. A method executed by at least one computer processor for providing an advertisement selected from a plurality of advertisements each associated with its own metadata, comprising:

receiving at user equipment a video program, an object embedded in the video program, and metadata associated with the object;

receiving at the user equipment the plurality of advertisements and the metadata associated with each of the plurality of advertisements;

displaying the video program on a viewing device at the user equipment, wherein the object is displayed within a scene of the video program;

receiving a user selection of the object displayed within the scene of the video program on the viewing device;

comparing at the user equipment the metadata associated with the object selected by the user with the metadata associated with each of the plurality of advertisements;

selecting at the user equipment one of the plurality of advertisements based on the metadata comparison; and

displaying the selected advertisement on the viewing device.

55. The method of claim 54 further comprising periodically receiving the plurality of advertisements from one or more remote locations.

56. The method of claim 54 further comprising polling one or more remote locations for the plurality of advertisements.

57. The method of claim 54 further comprising storing the plurality of advertisements at the user equipment.

58. The method of claim 54 further comprising ordering one or more items presented in the selected advertisement.

59. A method executed by at least one computer processor for providing an advertisement selected from a plurality of advertisements each associated with its own metadata, comprising:

receiving at user equipment a video program and metadata associated with the video program;

receiving at the user equipment the plurality of advertisements and the metadata associated with each of the plurality of advertisements;

comparing at the user equipment the metadata associated with the video program with the metadata associated with each of the plurality of advertisements;

selecting at the user equipment one of the plurality of advertisements based on the metadata comparison; and

displaying the selected advertisement on a viewing device at the user equipment.

60. The method of claim 59 further comprising periodically receiving the plurality of advertisements from one or more remote locations.

61. The method of claim 59 further comprising polling one or more remote locations for the plurality of advertisements.

62. The method of claim 59 further comprising storing the plurality of advertisements at the user equipment.

63. The method of claim 59 further comprising ordering one or more items presented in the selected advertisement.

64. A system comprising user equipment for providing an advertisement selected from a plurality of advertisements each associated with its own metadata, comprising:

at least one receiver that;

receives at the user equipment a video program, an object embedded in the video program, and metadata associated with the object; and

receives at the user equipment the plurality of advertisements and the metadata associated with each of the plurality of advertisements;

a viewing device that displays the video program at the user equipment, wherein the object is displayed within a scene of the video program;

a user input device that receives a user selection of the object displayed within the scene of the video program on the viewing device; and

a processor operative to;

compare at the user equipment the metadata associated with the object selected by the user with the metadata associated with each of the plurality of advertisements;

select at the user equipment one of the plurality of advertisements based on the metadata comparison; and

display the selected advertisement on the viewing device.

65. The system of claim 64 wherein the at least one receiver periodically receives the plurality of advertisements from one or more remote locations.

66. The system of claim 64 wherein the processor is configured to poll one or more remote locations for the plurality of advertisements.

67. The system of claim 64 further comprising at least one storage unit for storing the plurality of advertisements at the user equipment.

68. The system of claim 64 wherein the processor is operative to allow the user to order one or more items presented in the selected advertisement.

69. A system comprising user equipment for providing an advertisement selected from a plurality of advertisements each associated with its own metadata, comprising:

a viewing device;

at least one receiver that;

receives at user equipment a video program and metadata associated with the video program; and

receives at the user equipment the plurality of advertisements and the metadata associated with each of the plurality of advertisements; and

a processor operative to;

compare at the user equipment the metadata associated with the video program with the metadata associated with each of the plurality of advertisements;

select at the user equipment one of the plurality of advertisements based on the metadata comparison; and

display the selected advertisement on the viewing device.

70. The system of claim 69 wherein the at least one receiver periodically receives the plurality of advertisements from one or more remote locations.

71. The system of claim 69 wherein the processor is configured to poll one or more remote locations for the plurality of advertisements.

72. The system of claim 69 further comprising at least one storage unit for storing the plurality of advertisements at the user equipment.

73. The system of claim 69 wherein the processor is operative to allow the user to order one or more items presented in the selected advertisement.