METHODS AND APPARATUS FOR PROVIDING PERSONALIZED MEDIA IN VIDEO
First Claim
1. A method, comprising:
- receiving personalization information associated with a viewer;
selecting media using the personalization information associated with the viewer;
dividing the media into a plurality of media portions including a first media portion and a second media portion;
blending the first media portion with a first frame associated with a video and blending the second media portion with a second frame associated with the video;
presenting the video to the viewer.
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Accused Products
Abstract
A system provides personalized media in video for presentation using a video decoder in a device such as a video recorder, hardware or software player, computer system, or television. The personalized media may be embedded or hidden in a video stream or provided separately. A video decoder determines profile and preference information associated with a viewer, group, or demographic and personalizes commercial content using the profile and preference information. The system includes personalized media by introducing, embedding, overlaying, etc., media on video during commercial breaks. Personalized media may be provided during normal viewing or may be provided when a skip forward or fast forward request is received. The system may also evaluate personalization mechanisms using neuro-response measurements.
183 Citations
21 Claims
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1. A method, comprising:
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receiving personalization information associated with a viewer; selecting media using the personalization information associated with the viewer; dividing the media into a plurality of media portions including a first media portion and a second media portion; blending the first media portion with a first frame associated with a video and blending the second media portion with a second frame associated with the video; presenting the video to the viewer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system, comprising:
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an input interface operable to receive personalization information associated with a viewer; a processor operable to select media using the personalization information associated with the viewer and divide the media into a plurality of media portions including a first media portion and a second media portion, wherein the first media portion is blended with a first frame associated with a video and the second media portion is blended with a second frame associated with the video; an output interface operable to present the video to the viewer. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20)
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21. An apparatus, comprising:
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means for receiving personalization information associated with a viewer; means for selecting an media using the personalization information associated with the viewer; means for dividing the media into a plurality of media portions including a first media portion and a second media portion; means for blending the first media portion with a first frame associated with a video and blending the second media portion with a second frame associated with the video; means for presenting the video to the viewer.
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Specification