METHODS AND APPARATUS FOR PROVIDING ALTERNATE MEDIA FOR VIDEO DECODERS
First Claim
1. A method, comprising:
- receiving video including programming and a plurality of commercials at a video decoder;
receiving alternate media at the video decoder;
providing the video to a viewer using a display associated with the video decoder;
receiving a skip request from the viewer during a commercial break associated with the video, wherein the skip request corresponds to a first commercial in the plurality of commercials;
skipping the first commercial; and
presenting alternate media to the viewer in response to the skip request.
12 Assignments
0 Petitions
Accused Products
Abstract
A system provides programming and advertising to a video decoder such as a digital video recorder, computer system, software or hardware player, etc. When a user makes a request to skip a commercial by issuing a command such as 30 second skip forward, alternate media is provided. In some examples, an image advertisement is provided for a predetermined period of time either during the commercial break or when regular programming resumes. In other examples, a substitute commercial is shown. The substitute commercial may be shortened or compressed. The alternate media may be perceptually encoded in a video stream, hidden in a video stream, or provided in a separate stream. In some examples, survey based and neuro-response based data is used to evaluate and select alternate media for particular programming.
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Citations
22 Claims
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1. A method, comprising:
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receiving video including programming and a plurality of commercials at a video decoder; receiving alternate media at the video decoder; providing the video to a viewer using a display associated with the video decoder; receiving a skip request from the viewer during a commercial break associated with the video, wherein the skip request corresponds to a first commercial in the plurality of commercials; skipping the first commercial; and presenting alternate media to the viewer in response to the skip request. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A device, comprising:
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an interface operable to receive video including programming and a plurality of commercials at a video decoder, the interface further operable to receive alternate media at the video decoder; a processor operable to providing the video to a viewer using a display associated with the video decoder and receive a skip request from the viewer during a commercial break associated with the video, wherein the skip request corresponds to a first commercial in the plurality of commercials, wherein the processor presents alternate media to the viewer in response to the skip request. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. A system, comprising:
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means for receiving video including programming and a plurality of commercials at a video decoder; means for receiving alternate media at the video decoder; means for providing the video to a viewer using a display associated with the video decoder; means for receiving a skip request from the viewer during a commercial break associated with the video, wherein the skip request corresponds to a first commercial in the plurality of commercials; means for skipping the first commercial; and means for presenting alternate media to the viewer in response to the skip request.
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Specification