System and method for effectively utilizing a transport structure in an electronic network

• US 20100191539A1
• Filed: 01/29/2009
• Published: 07/29/2010
• Est. Priority Date: 01/29/2009
• Status: Abandoned Application

• Current Assignee: Sony Corporation (Sony Group Corp.), Sony Electronics Inc. (Sony Group Corp.)
• Original Assignee: Sony Corporation (Sony Group Corp.), Sony Electronics Inc. (Sony Group Corp.)
• Inventors: Jacobs, Stephen E., Smith, Tim, Rainier, Rajiv, Frazier, Milton, Loughery, Donald L. III, Noronha, Austin
• Application Number:
  US12/322,161
• Publication Number:
  US 20100191539A1
• Time in Patent Office: Days
• US Class Current: 705/1.1
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

A system and method for effectively utilizing a transport structure in an electronic network includes user devices that device users utilize to communicate with an information service for receiving information distribution services. Transport structures communicate with the user devices through the electronic network to collect various relevant types of metadata that is then utilized for providing selected information from the information service to targeted ones of the device users. A transport server coordinates functions of the transport structures by providing task instructions and navigation instructions for effectively operating the transport structures.

Claims

1. A system for supporting an information distribution procedure, comprising:

user devices that device users utilize to communicate with an information service for receiving information distribution services;

a transport structure that communicates with said user devices, said transport structure collecting user metadata for providing selected information from said information service to targeted ones of said device users; and

a transport server that coordinates operations of said transport structure by providing task instructions and navigation instructions for operating said transport structure.

2. The system of claim 1 wherein said selected information includes advertising information and electronic content.

3. The system of claim 1 wherein said transport structure moves through a distribution network to collect said user metadata from said user devices, said transport structure also providing said selected information to said targeted ones of said device users.

4. The system of claim 1 wherein said user metadata includes a personal name, gender, age, religion, hobbies, interests, occupation, marital status, residence, income, Internet browsing history, and credit-card transaction records of said device users.

5. The system of claim 1 wherein said transport structure selectively collects device metadata and advertiser metadata in addition to said user metadata.

6. The system of claim 1 wherein said information service utilizes a push technique to automatically select and transmit only said selected information that is relevant to said device users in light of personal profile details provided in said user metadata.

7. The system of claim 1 wherein said selected information is targeted to said device users by matching aspects of said selected information to user characteristics from said user metadata.

8. The system of claim 1 wherein said information service is implemented and supported by a distribution control entity that offers access to said information service to information sources and said device users in return for financial or other compensation, said distribution control entity being a commercial enterprise that maintains and controls key elements of said information service.

9. The system of claim 1 wherein said transport structure includes said task instructions, said navigation instructions, a data handler, a format module, a metadata file, advertisements, electronic content, and a communication module.

10. The system of claim 1 wherein said device users perform a registration procedure with said transport server of said information service to participate in said information distribution services.

11. The system of claim 1 wherein said transport server utilizes a transport server manager to communicate with and control said transport structure.

12. The system of claim 1 wherein said transport server maintains a transport structure database that documents transactions performed by said transport structure and a current configuration of said transport structure.

13. The system of claim 1 wherein said transport server includes a home port at which said transport structure docks for said transport server to perform any required maintenance functions for said transport structure.

14. The system of claim 1 wherein said selected information is aggregated and loaded into said transport structure by an information server of said information service.

15. The system of claim 1 wherein said transport structure is imbedded in at least one of said user devices, said transport structure being activated by at least one of said device users.

16-20. -20. (canceled)

21. A user device comprising:

a device application that said user device utilizes to communicate with an information service for receiving information distribution services;

a transport structure that that communicates with said user device, said transport structure collecting user metadata for targeting selected information from said information service to a device user of said user device; and

a communication module that receives one or more advertisements from said information service, said one or more advertisements being targeted at said device user by utilizing said metadata, said communication module also receiving task instructions and navigation instructions from a transport server for operating said transport structure.

22. The user device of claim 21 wherein said user metadata includes a personal name, gender, age, religion, hobbies, interests, occupation, marital status, residence, income, Internet browsing history, and credit-card transaction records of said device users.

23. The user device of claim 21 wherein said transport structure selectively collects device metadata and advertiser metadata in addition to said user metadata.

24. The user device of claim 21 wherein said information service utilizes a push technique to automatically select and transmit only said selected information that is relevant to said device users in light of personal profile details provided in said user metadata.

25. The user device of claim 21 wherein said selected information is targeted to said device users by matching aspects of said selected information to user characteristics from said user metadata.