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LOYALTY REWARD PROGRAM SIMULATORS

  • US 20100191570A1
  • Filed: 01/23/2009
  • Published: 07/29/2010
  • Est. Priority Date: 01/23/2009
  • Status: Abandoned Application
First Claim
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1. A method of defining an earnings profile for loyalty reward program for a plurality of participants, said method comprising:

  • defining a plurality of loyalty reward program earning types;

    defining a survey to gather data related to the defined loyalty reward program earning types of the plurality of participant;

    collecting response data from the plurality of participants related to the presented survey, said response data including loyalty reward program earning type preferences;

    identifying one or more segments of participants are identified as a function of the collected data wherein each identified segment of participants includes participants associated with the a subset of the loyalty reward program earning types and wherein each of the identified segment of participants includes a similar loyalty reward program earning type preferences;

    analyzing the collected loyalty reward program earning type preferences to determine a reach, frequency, and overlap of the loyalty reward program earning types for the identified segment;

    rendering a user interface indicating the determined reach, frequency, and overlap of the loyalty reward program earning types for the identified segments based on the analyzed loyalty reward program earning type preferences; and

    selecting at least one of the defined loyalty reward program earning types based on the determined reach, frequency, and overlap of the loyalty reward program earning types for identified segments for the earnings profile of the loyalty reward program.

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