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METHOD, SYSTEM AND APPARATUS FOR AUTOMATIC REAL-TIME ITERATIVE COMMERCIAL TRANSACTIONS OVER THE INTERNET IN A MULTIPLE-BUYER, MULTIPLE-SELLER MARKETPLACE OPTIMIZING BOTH BUYER AND SELLER NEEDS BASED UPON THE DYNAMICS OF MARKET CONDITIONS

  • US 20100191580A1
  • Filed: 03/03/2010
  • Published: 07/29/2010
  • Est. Priority Date: 03/03/2006
  • Status: Active Grant
First Claim
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6. A method of automatically conducting a reverse auction in real-time and on-line over the Internet for buyers and sellers of products and/or services, that comprises:

  • submitting buyer requests over the Internet to the sellers through an intermediate reverse auction controller and accompanied by respective buyer-specific personal profile information;

    receiving over the Internet at the controller and processing the sellers'"'"' price quotations, each automatically tailored by the respective seller to the respective buyer'"'"'s specific profile information;

    automatically successively returning to the sellers the better of such price quotations received at the controller for seller-iterative further automatic bettering of the price bids amongst the sellers, each also based upon each seller-specific predetermined marketing strategy and/or market conditions;

    continuing the iterative bidding until a best price bid quotation is received at the controller; and

    thereupon automatically notifying the buyer of such best price quotation and/or effecting purchase.

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