METHOD AND SYSTEM FOR ENHANCING CUSTOMER LOYALTY
First Claim
Patent Images
1. A system for enhancing customer loyalty, the system comprising:
- a customer identification module operable to obtain a customer identifier for uniquely identifying a customer;
a storage module operable to store a plurality of customer profiles, each customer profile in the plurality of customer profiles being associated with one of a plurality of customers;
an information retrieval module operable to select a customer profile from the plurality of customer profiles stored in the storage module, the selection being based on the customer identifier;
an information processing module operable to generate incentive information for the customer based on the customer profile selected by the information retrieval module, the incentive information comprising marketing information for the customer, the marketing information identifying at least one of a plurality of products available for purchase; and
a weigh station operable to receive the incentive information from the information processing module, the weigh station comprising;
a scale operable to determine a weight of one of the plurality of products; and
a display operable to display the marketing information to the customer.
1 Assignment
0 Petitions
Accused Products
Abstract
A method of and system for providing customer-specific information involving a) obtaining customer identification information for identifying a customer to be served at the weigh station; b) storing a plurality of customer profiles for a plurality of customers wherein each customer in the plurality of customers has an associated customer profile; and, c) when the customer is in the plurality of customers, retrieving the associated customer profile for the customer using the customer identification information and providing associated customer-specific information based on the associated customer profile to a weigh station display.
17 Citations
29 Claims
-
1. A system for enhancing customer loyalty, the system comprising:
-
a customer identification module operable to obtain a customer identifier for uniquely identifying a customer; a storage module operable to store a plurality of customer profiles, each customer profile in the plurality of customer profiles being associated with one of a plurality of customers; an information retrieval module operable to select a customer profile from the plurality of customer profiles stored in the storage module, the selection being based on the customer identifier; an information processing module operable to generate incentive information for the customer based on the customer profile selected by the information retrieval module, the incentive information comprising marketing information for the customer, the marketing information identifying at least one of a plurality of products available for purchase; and a weigh station operable to receive the incentive information from the information processing module, the weigh station comprising; a scale operable to determine a weight of one of the plurality of products; and a display operable to display the marketing information to the customer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 29)
-
-
17. A method for serving a customer at a weigh station, the method comprising:
-
(a) receiving a customer identifier for identifying the customer; (b) retrieving a customer profile associated with the customer from a storage module using the customer identifier; (c) generating incentive information for the customer based on the associated customer profile, the incentive information comprising marketing information for the customer, the marketing information being directed to at least one of a plurality of product offered for sale; (d) providing the incentive information to the weigh station; (e) selecting one of a plurality of weighable products for weighing and then determining a weight of that product using a scale of the weigh station, wherein the weight determined comprises neither a weight of the customer, nor a weight of a display of the weigh station; (f) displaying the marketing information to the customer on the display of the weigh station. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
-
Specification